The current paper introduces a case study conducted in one of the most well-established athletic talent development environments in Finland, with the focus on the environment’s ecological dynamics and organizational culture, in light of its recent effort to rebrand itself as a dual career development environment. Our analysis has been inspired by the holistic ecological approach and ecological dynamics, wherein the authors have considered a dual career development environment from the point of view of its transactions with agentic individuals and affordances for student athletes in the study domain, the sports domain, and the private domain. The authors believe our findings can provide other sports environments with insight into what to consider when transforming the organizational culture of an environment to better aid their student athletes in realizing their dual career goals.
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