Gresik milkfish brain is a commodity from strategic ponds that has high economic value. An increase in population and high competition in the industrial era 4.0, the industry must be supported by competitive strategies to obtain a broad market share. To win the competition the industry must innovate products in accordance with consumer demand. The purpose of this research is to identify strengths and weaknesses as well as opportunities and threats, find out the desires and needs of consumers that have not been fulfilled in the preparation of milkfish brains, design effective business strategies through product development. Based on the results of the research using the SWOT method, a competitiveness strategy is obtained that is designing attractive packaging with the characteristics of the city of Gresik by using special materials that are environmentally friendly, product innovation oriented to new product variants, building a system of purchasing raw materials and supporting materials as well as integrated sales distribution, materials raw choice and processing of production processes that adopt technology. Product development that can be done with the QFD approach is to create new variants with priority on original, sweet, spicy flavors, each package uses an ergonomic design and secondary colors. The inner packaging material is coated with an antimicrobial edible coating.
<p>Komoditi unggulan yang strategis di Indonesia adalah sektor pertanian yang dapat menghasilkan beras guna mencukupi kebutuhan pangan nasional. Salah satu pendukung industri dalam memenuhi kebutuhan pokok adalah usaha penggilingan padi. Ketersediaan lahan pertanian tidak menjadi jaminan dalam memenuhi jumlah pasokan beras nasional, terlebih lagi adanya peraturan dalam penetapan harga beras premium menjadi kendala utama dalam keberlangsungan usaha penggilingan padi UD Sumber Tani. Untuk menciptakan usaha yang mempunyai daya saing tinggi dibutuhkan model bisnis yang terstruktur dan strategi pengembangan yang mampu meningkatkan keunggulan bersaing. Tujuan penelitian ini adalah pengembangan usaha penggilingan padi dengan model business canvas untuk menentukan strategi yang tepat guna meningkatkan daya saing usaha di UD. Sumber Tani. Hasil penelitian menunjukan bahwa nilai IFAS sebesar 2,9838 dan EFAS dengan skor 3,0540, sedangkan hasil penyusunan matriks IE diketahui bahwa posisi perusahaan masuk dalam sel II yaitu pertumbuhan. Strategi pengembangan dilakukan melalui segmentasi pasar dengan menyusun penjualan berbasis startup digital, peningkatan proses produksi dengan meningkatkan kualitas produk, pengembangan produk melalui inovasi produk yang berstandart dan bersertifikat, membangun sistem distribusi barang untuk menciptakan rantai pasok barang yang stabil.</p>
BPM X is Bidan Praktek Mandiri or Independent Practice Midwife that focuses on the maternal health services, female reproduction services, child health services, and family planning services. BPM X (Independence Practice Midwife) gets medicines from several suppliers. By the presence of several suppliers, BPM X gets the problematic case in determining the right supplier. To choose the right supplier, we need the right method for making the right decisions. The appropriate method to determine the right supplier uses Simple Additive Weighting (SAW). The data which is processed in the form of quality data, price data, service data, warranty. Assessment can be obtained by criteria wich will be used as a basis for rank existing suppliers. Assessment with each criterion is obtained from direct assessment by the owner of BPM X. By the selection of suppliers is expected to make the easier way for BPM X to compare the performance of suppliers. The results of this study uses the SAW method wich are able to get the right supplier. In the case to make decision in determining suppliers can help BPM X for evaluating suppliers.
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