Green is a timely and crucial concept in sustainability; therefore, encouraging both public and private businesses in Malaysia to persistently promote and make attempts to put green practices into effect is similarly crucial. The green industry and its environment are under pressure as a result of its acquisition, which is still occurring at an alarming rate. Using the theory of consumption values (TCV) as the underlying theory, this study explores the potential drivers of green purchases while also analyzing the mediation effect of positive word-of-mouth. Purposive sampling was employed in this study and data analysis was conducted using covariance-based structural equation modeling (SEM-AMOS). Findings from 336 respondents highlight the significance of positive word-of-mouth, emotional value, and epistemic value, as major determinants of green purchase intention. This study offers crucial information that will aid suppliers of green goods in motivating customers to make green purchases by emphasizing high-impact product values. Additionally, the study advocates the promotion of sustainable practices by emphasizing positive word-of-mouth in sparking public interest to make green purchases.

No abstract

Non-renewable energy depletion has prompted stakeholders to advocate alternatives, such as solar energy to pursue sustainability. However, the acquisition rate of solar service is unconvincing despite various initiatives; thus, we are seeking for a more focused remedy. This study is therefore motivated to investigate elements influencing the intention to adopt solar energy, underpinned by a unified theory of acceptance and use of technology. A self-administered questionnaire through a purposive sampling method was employed, targeting working adults who own a home or intend to purchase one in the future. Homeowners residing in condominiums, apartments, or any shared building or property were excluded. Partial least squares structural equation modelling was used for data analyses. Findings reveal that awareness positively influences performance expectancy, effort expectancy, and facilitating condition. Additionally, performance expectancy and facilitating conditions foster an intention to adopt solar energy. This research contributes pivotal insights into solar energy purveyors to invoke awareness amongst Malaysia’s society while reiterating performance expectancy, effort expectancy, and facilitating conditions towards solar energy adoption.

Purpose - Empathy portrays a pivotal role in moulding an individual into an affectionate human being. Numerous studies examine empathy in multicultural settings; however, it is still clouded with scarcity, especially in the Asian context. This study aims to explore the approaches two teachers had undertaken to develop empathy among multicultural students in their Moral Education lessons in Malaysian schools. Methodology - This study adopted a case study approach to investigate empathy development among multicultural 16-year-old students. The participants were two teachers who taught Moral Education (ME) in their respective schools. Data were collected for eight months through observations, interviews, teachers’ journals, and documents until saturated. Analysis was done using NVivo 8 software.  Findings - Five categories were formed from the emergence of a single theme, ‘instilling empathy’ that revealed the representation ofthe approaches to be homogeneous between the two teachers. The categories were role-taking, watching movies, sharing stories, social activity, and discussion. The findings revealed the existence of limited strategies employed by the teachers in instilling empathy among the students, illuminating cognitive empathy over affective empathy. Significance - This study implied that teachers need more training on various methods to instil empathy, especially among students from multicultural backgrounds. This could lead to empathy training programmes that is relatively new in Malaysian schools that could benefit the young to enable them to work effectively in multicultural settings reflecting the diversity of this country.