In this article, we describe how hybrid organizations are developing business models that are competitive and create positive social and environmental change. We discuss the distinctive characteristics of the hybrid business model, both conceptually and in practice. We also discuss ways in which hybrids are driving towards the alteration of long-held business norms and conceptions of the role of the firm in society, and are advancing a new meaning of corporate sustainability. Finally, we discuss the challenges that hybrid organizations face in accomplishing their social change goals, and point to ways that traditional businesses can adopt a hybrid approach.

This introduction to the special issue on hybrid organizations defines hybrids, places them in their historical context, and introduces the articles that examine the strategies hybrids undertake to scale and grow, the impacts for which they strive, and the reception to them by mainstream firms. It aggregates insights from the articles in this special issue in order to examine what hybrid organizations mean for firms and practicing managers as they continue to grow in number and assume a variety of missions in developing and developed countries.

In this paper, we review the debate surrounding whether or not the natural environment should be considered an organizational stakeholder. We argue for a broad defi nition of stakeholders, and present a case for the natural environment being an easily identifi able primary stakeholder when climate change is brought into the debate. We develop a conceptual stakeholder identifi cation framework by combining and extending the work of Mitchell, Agle and Wood, and Driscoll and Starik. We approach the stakeholder issue from a strategic rather than moral or ethical perspective. In particular, we contend that power, legitimacy, urgency and proximity are combined when climatic changes, such as increasingly frequent anomalous extreme weather, can damage business infrastructure, resources, products and market, overshadowing moral and ethical aspects of the debate. We also identify key implications for business and policymakers, and highlight opportunities for future research.

Corporate sustainability has gone "mainstream"; reaching into all areas of business management. Yet, despite this progress, large-scale social and ecological issues continue to worsen. In this paper, we examine how corporate sustainability has been operationalized as a concept that supports the dominant beliefs of strategic management rather than challenging them to shift business beyond the unsustainable status quo. Against this backdrop, we consider how hybrid organizations (organizations at the interface between for-profit and non-profit sectors that address social and ecological issues) are operating at odds with beliefs embedded in strategic management and corporate sustainability literatures. We offer six propositions that further define hybrid organizations based on challenges they present to the assumptions embedded in these literatures, and position them as new heretics of mainstream strategic management and corporate sustainability orthodoxy. We conclude with the implications of this heretical force for theory and practice.

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