The rapid change in global market and competition elevation, has increasingly made sales promotion strategies contemporary inevitable for market success. The study examines the strategic management of sales promotion techniques on products consumers of selected retail outlets in Calabar Metropolis, Cross River State, Nigeria. The study adopted the survey research design while a two stage sampling design: the stratified random and judgmental sampling were used in the sample selection. The one way ANOVA and multiple regression analysis were adopted for data estimation. The study established that there is significant effect of free sample on products consumers in selected retail outlets in Calabar Metropolis. The study recommended that Retailers should endeavor to engage in sales promotions strategies vigorously as this would promote sales volume in order to obviate expiry date of some products on the shelf. Also, giving free products to consumers and charging a token should be discouraged, as this practice disenchant many consumers and impairs brand loyalty as many consumer are not ready to come back to patronize such product.
The study examines the sources of information on awareness and strategic management of green marketing in southern senatorial zone of Cross River State. The descriptive research design was adopted for the study. The stratified random and judgmental sampling design were used in the selection of 210 elements. The statistical data estimation was carried out using the Pearson Product Moment Correlation analysis technique. The study established that there are significant relationships between television and radio sources of information toward awareness and strategic management of green marketing. The study recommended that television and radio media should be used to strongly encourage reportages, documentary film shows and footages, educational programs and discussion environmental issues in public and private own television and radio stations to enable the general public understand, appreciate and know much about the environment.
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