The labeling, or interactionist, theory of deviance is reviewed and critically evaluated with brief attention focused on alternative formulations as these have influenced the labeling conception. Dissatisfaction with the present state of the theory emphasizes its overconcern with deviant categories with a subsequent failure to adequately account for social control. A reconsideration of the Lemert‐Becker and, recently, Quinney formulations redirects attention to an organization‐centered sociology, a neglected component in most labeling research. This posits social control as an organizational problem of (1) adaptation to change, and (2) management of conflict within and between groups and associations. A paradigm is presented to organize the variety of approaches to deviance and social control. It summarizes the differences in the alternative perspectives, herein called structure, interaction, and control. The underlying assumptions, modes of analysis, and theoretical and conceptual content provide the dimensions for assessing these categories.
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