The experiment was an educational intervention that promoted and described an ongoing environmental tagging program located in a chain of three local grocery stores. Model Community, a nonprofit community organization, originated the environmental product tagging program that was present throughout the experimental educational intervention and was also responsible for sponsoring educational efforts in the local elementary schools and in the media. Over the period of a year, the experimental intervention was expected to stimulate self‐reported environmentally conscious consuming above the level generated by the tagging program alone and above the levels reported by shoppers who did not shop at the experimental stores. Environmentally conscious consuming or precycling implies buying products packaged in recyclable materials, buying least waste packaged (bulk or minimally packaged) products, and buying “safer earth” (nontoxic or alternatives to harsh chemicals) products. Contrary to expectations, there was no significant interaction effect of year (preintervention vs. postintervention) and group (experimental store vs. control group) on self‐reported environmentally friendly consuming, implying that the experimental educational intervention did not have an effect. An investigation of the significant main effect of shopping at the environmentally tagged stores showed a significant positive effect on purchasing less toxic products, knowledge about Model Community, and awareness of the environmental tagging program. An examination of more aggressive educational campaigns in future studies is warranted because of more overall positive (although not significant) environmental shopping behaviors reported in 1990, when there was an active education program for Model Community, than in 1991, when the program ceased.
This study assessed the applicability of Tyler and Lind's (1992) relational model of authority to the context of local government policies on solid waste management. Tests of the hypothesized relations proposed by Tyler and Lind, accomplished through structural equation modeling, revealed that our data supported the relations between the various constructs of the model. Perceptions of both process control and relational process were found to be positively related to procedural fairness judgments, while procedural fairness judgments were weakly related to evaluations of government entities. Contrary to our expectations, a similar structural equation model test of an extension of the Tyler and Lind model showed that the model constructs were unrelated to respondents' opinions of public policies. The results also indicated that respondents living in communities with different infrastructures and political climates differed slightly in their perceptions of procedural justice and related constructs, but did not differ in their endorsement of the various solid waste management policies.
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