Resumo A tendência que aponta um crescimento do consumo de bens de vestuário partindo do conforto gerado em sua utilização motiva este estudo, que propõe compreender os fatores que auxiliam na construção de peças tradicionais do vestuário estreitando as relações com a ergonomia e propiciando positivas experiências de uso. Tendo em vista que, segundo a ergonomia, a satisfação plena dos desejos do usuário perante um produto se dá por meio da sua adequação técnica, ergonômica e estética, o que oportuniza uma estruturação de novas soluções para o desenvolvimento de peças de roupa. Este estudo apresenta conceitos a cerca do aprimoramento de formas, no intuito de incentivar a busca pela satisfação de usuários perante os produtos de moda, tendo em vista a sua importância na diferenciação entre objetos similares já presentes no mercado, bem como a afirmação de marcas com valores voltados à preocupação com o bem-estar de seus consumidores.
Infographics were born to represent information, seeking to unite text and images to make information more straightforward to understand its context. Considering everything infographics represent in this informational society, we propose, based on a study of the elements that make up infographics, to validate the infographic referring to the TXM Business Methodology developed from another methodology used for brand creation and management TXM Branding. The primary purpose of creating such an infographic is to make information accessible to visualize the complete methodological process. Thus, the objective of this article is to analyze, based on the literature, the composition of the infographic of the TXM Business methodology in its two versions, allowing us to trace a relationship between them concerning their graphic elements. Therefore, to analyze and compare the two versions of TXM Business infographics, it was necessary to understand infographics and research construction methodologies to subsequently relate these learnings to the infographic and analyze it for future validation. The results point to a balanced composition that highlights the main approaches and information of the Methodology. The final object can be improved by understanding the field of infographics.
The translation practices, which accompany the evolution of communication in history, are usually dealt with in the context of textual communication or oratory. This article seeks to expand such practices to other forms of language, especially translation in the symbolic realm of interpretation, promoting an analysis of the occurrence of the translation of essential attributes in business DNA, from the perspective of entrepreneurs whose businesses are in the ideation stage. Considering the recent growth of entrepreneurship initiatives, it is essential to understand the impact of the ideas translation, seeking to evolve business concepts. The objective of this paper is to understand how the translation of DNA occurs by entrepreneurs in businesses in the early stage of development. The study applied the DNA Tool, in creative events, with two distinct groups of entrepreneurs, one in remote modality and the other in hybrid modality. It was possible to perceive that, even though the businesses are at an early development stage, the entrepreneurs have a good vision of their main characteristics. However, it is possible to observe a fragility in the uniqueness of these attributes among the projects, which points to a strong influence of the collective in the translation process.
Moda ecológica e moda sustentável são duas correntes resultantes da junção de moda e ecologia, e trabalham em busca de soluções para tornar a indústria da moda menos agressiva ao meio ambiente. O crescimento do número de adeptos de ambas as ações propiciou um cenário para o surgimento de novos mercados, em especial, o de materiais orgânicos, de técnicas sustentáveis, de reaproveitamento e reciclagem de matérias. Além disso, ocasionou um fenômeno de consumo preocupado com o futuro, porém, leigo a respeito de fundamentos básicos e de conceitos de moda ecológica, o que deu origem a inúmeras "crenças populares" acerca do tema, teorias baseadas nas concepções sociais, ou da mídia, sem comprovação científica. Em razão disso, surgiram produtos mentirosos, marcas que aproveitando o embalo do mercado passaram a fazer uso da ecologia apenas como slogan publicitário, o que desmotiva e traz prejuízos no que tange a força que vem ganhando este movimento na moda.
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