The current study aims to examine the effect of low morale and motivation on employees' productivity and competitiveness. Low productivity and loss of competitiveness are outcomes of low morale and low motivation and may sometimes lead to further undesired symptoms such as absenteeism and sabotage. A questionnaire was designed to achieve the purpose of this purpose, and it was distributed to selected accounting and management employees working in different Jordanian business environments. The number of questionnaires analyzed were (276) questionnaires. Resolution data were analyzed using the statistical program Smart PLS (Partial Least Square). The study concluded that low morale and low motivation affect productivity and competitiveness, and it also recommends that management should work on increasing productivity by increasing employees' satisfaction through re-engineering systems and processes and providing incentives, education and training.
The growing number of Syrian refugees in Jordan broadens the importance of exploring Jordanians’ attitudes toward increasingly protracted Syrian refugees. The purpose of this study is to examine the extent to which demographic and socio-psychological variables shape Jordanians’ attitudes toward Syrian refugees. The study design is mainly quantitative with a qualitative technique to support and expand upon the study findings. Data were collected from 199 Jordanians over a sixteen-week period in 2015. Quantitative data were analyzed using a hierarchal regression method. The results reveal that attitudes toward Syrian refugees in Jordan are determined by issues such as unemployment and pressure on resources. Income, geographical location and patriotism were found to have statistically significant influence on Jordanians’ attitude toward Syrian refugees. Jordanians who live in the North of the country (large number of Syrian refugees reside in this area), high income Jordanians, and Jordanian with high level of patriotism hold the least positive attitudes toward Syrian refugees.
This study enhances the existing literature on female online buying decisions by evaluating the factors shaping women’s clothing purchase decision-making. Hence, it investigates the influence of social media interactive marketing activities, i.e., electronic advertising (e-Ads), electronic word of mouth (e-WOM), interaction (Int.), and content credibility (CC), on female purchase decisions. The study adopted the logic of quantitative approach using an e questionnaire as a main data collection tool targeting online female consumers. Data were collected from 388 female social media users, and regression analysis was applied. The results of the study confirmed the association between a firm’s use of interactive marketing applications and activities and female purchase decisions. In addition, the results pointed out the electronic interactive activities of social media platforms such as e-Ads, CC, and e-WOM as powerful tools that support firm’s marketing strategies via their positive influence on female purchase decisions. The result is consistent with previous research (Park, Hyun, & Thavisay, 2021; Tran, 2017). The study provides several implications and recommendations for practice: focusing on content credibility, enriching the interactive content of brand name page, providing more details about offerings, and the continuous development of advertising, contents, and techniques. And for future research, as this study derived its findings from an evaluation carried out in the Jordanian clothing market, it is recommended to extend this evaluation to be conducted in other contexts and to consider other demographical and economic variables.
Purpose: This study is intended to gain insight into the association of Corporate Social Responsibility (CSR) implementations and the achievement of competitive advantage focusing on the mediation role of company reputation (CR) in this relationship. Design/Methodology/Approach: Semi-structured interview technique was used to confirm the validity of the research model. In addition, the purposive sampling method has been used targeting senior decision makers in different well-known 5-star hotels and resorts in Jordan. A total of three hundred (300) questionnaires were distributed. While two hundred and forty (240) questionnaires were retrieved from respondents, two hundred and eleven (211) questionnaires were valid and usable. Findings: The results elucidated the mechanism of CSR and competitive advantage relationship. Although the results confirmed the positive (direct and indirect) effect of the social, the legal, and the ethical dimensions of (CSR) on competitive advantage, data analysis did not support any significant impact for the environmental dimension on competitive advantage (CA) through the company reputation (CR) as a mediator variable. Practical Implications: This study raises awareness of (CSR) implementations in serviceoriented developing economies through highlighting the mechanism and relationships of CSR and competitive advantage. It is hoped that, it will contribute to generate interest towards the concept of ``Environmental Corporate Social Responsibility`` (ECSR), as a strategic alternative at the aim of the achievement of competitive advantage. Originality/Value: The study goes beyond examining the causal relationship between (CSR) and competitive advantage. It focuses on achieving a deep understanding of this relationship by exploring the mechanisms of its work through illustrating the mediation role of reputation.
This study aims to identify the relationship between product mix elements and consumer's buying behavior in Amman City-Jordan .To identify the relationship between product mix elements and consumer's buying behavior, specific independent variables such as product package , brand name , product information and product quality has been considered .The researchers designed a questionnaire based on previous studies and the questionnaire was given out to 500 respondents out of which 460 were returned, only 430 were valid for the analytical descriptive study. SPSS was used to analyze the data. The main result of this study indicates that the product's quality, information, brand name and package has a significant positive relationship on consumers' buying behavior, were product information and product quality had the most contribution which effect consumers' buying behavior.
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