Abstract. Irwansyah RM, Azzahra SIN, Darmastuti SA, Ramadhandi AR, Firdaus O, Daeni F, Safitri N, Fajri OPA, Nugroho GN, Naim DM, Setyawan AD. 2021. Crab diversity and crab potential as support ecotourism in Teleng Ria, Grindulu and Siwil Beach, Pacitan, East Java, Indonesia. Intl J Bonorowo Wetlands 11: 75-83. The mangrove area in Pacitan District, Pacitan, East Java, Indonesia is generally not polluted. Therefore, the land is suitable for growing conditions from mangrove plants and has great potential as a mangrove area with ecotourism management in Indonesia. Ecotourism activities in mangrove areas, in principle, are the use of mangrove areas while maintaining the biological/ecological functions of mangrove areas that have social and economic value for local community. The mangrove ecosystem is a habitat of various species of Crustacea, such as the crab. Crabs are live in coastal/mangrove ecosystems and one of the key species that have a very important role in maintaining the balance of the ecosystem. The study about diversity of crabs in the mangrove area is very important because it will improve the quality of mangrove and potentially support ecotourism in the mangrove ecosystem. This study aims to determine the diversity of the crab and its potential to support ecotourism if the Pacitan Beaches will be ecotourism in the future. This research was conducted in Teleng Ria Beach, Grindulu Beach, and Siwil Beach, Pacitan, East Java, Indonesia in November 2021. Plots of 10 x 10 m2 are made to record the species and the number of individual crab species. The result found five species of crab,i.e. Austruca annulipes (H. Milne-Edwards, 1837), Coenobita perlatus (H. Milne-Edwards, 1837), Ocypode kuhlii (De Haan, 1835), Perisesarma guttatum (A. Milne-Edwards, 1869), and Scylla serrata (Forsskål, 1775). The total crab diversity index of 1.25 is included in the medium category. The morphology, activity, number of individuals and distribution of each crabs species in an ecotourism area will increase the attractiveness of tourists to visit. For example, the morphology of C. perlatus that has the red color as a strawberry sometimes has a home/the shells of the Mollusca which color and unique shape so that add appeal to be seen. Then, the crab A. annulipes that like to dance and play the violin with the claw can also be attractions drawing tourists. Hopefully, the data can be a reference for the managers of the mangrove area in developing ecotourism and conservation of mangrove forest.
This study aimed to determine how companies successfully created visual brands during the COVID-19 pandemic that are easy to remember, contextually-relevant, and educated the public about the current pandemic. The phenomenology research method was used, which is a method to deeply observe actual and factual phenomena occurring at a specific time. This method runs with several steps to find out the essence of the phenomenon that occurs. The results of this study explain consumer behaviour, visual strategies that can be taken by companies in dealing with pandemic situations, and how companies and brands communicate in the new-normal era. It will be a valuable input, especially for visual communication design science, because the collected data can be used to determine strategies and visual communication techniques during a pandemic. Data related to the stage of consumer shifting during a pandemic can also be used to determine the direction of branding and brand communication with the community. Keywords: visual brand, visual adaptation, COVID-19 pandemic
This study aims to create and define the Bliss Yoga Malang logo and standardize its application through applicative media. The design uses the Designing Brand Identity method with stages 1). Conducting Research, 2). Clarifying Strategy, 3). Designing Identity, 4). Creating Touchpoints, and 5). Managing Assets. Visual identity elements in the form of logos, supporting graphics, and GSM (Graphic Standard Manual) to facilitate the design of applicable promotional media. Observation results show that Bliss Yoga is a yoga class that was only established in early 2021 and does not yet have a logo. The process of designing the Bliss Yoga Malang logo begins with a mind mapping of Bliss Yoga Malang to form keywords that can represent Bliss Yoga Malang, namely women, calm, and flexible. The logotype is created using the Nunito font which belongs to the Sans Serif font category. Visual identity is manifested in three categories of application media to form a signature, namely 1) stationery set, 2) promotion media set, and 3) merchandise set to give an 'impression and perception' of Bliss Yoga through the administrative process and correspondence, attracting more enthusiasts and emotionally bringing Bliss Yoga's target consumers closer. Managing Assets is facilitated by the Graphic Standard Manual. This visual identity is expected to introduce Bliss Yoga in Malang with special customer segmentation in terms of gender, age, and appearance (hijab). Keywords: visual identity; logo; class yoga Abstrak: Penelitian ini bertujuan membuat dan menetapkan logo Bliss Yoga Malang beserta standarisasi penerapannya melalui media aplikatif. Perancangan menggunakan metode Designing Brand Identity dengan tahapan 1). Conducting Research, 2). Clarifying Strategy, 3). Designing Identity, 4). Creating Touchpoints, dan 5). Managing Asset. Elemen visual identity berupa logo, supporting graphic, dan GSM (Graphic Standard Manual) agar mempermudah perancangan media promosi aplikatif. Hasil observasi menunjukkan bahwa Bliss Yoga merupakan kelas yoga yang baru berdiri pada awal tahun 2021 dan belum memiliki logo. Proses perancangan logo Bliss Yoga Malang diawali dengan mind mapping mengenai Bliss Yoga Malang untuk membentuk kata kunci yang dapat merepresentasikan Bliss Yoga Malang, yaitu perempuan, tenang, dan fleksibel. Logotype dibuat menggunakan font Nunito yang termasuk kategori font Sans Serif. Visual identity diwujudkan dalam tiga kategori media aplikasi agar terbentuk sebuah ciri khas atau signature, yaitu 1) stationery set, 2) promotion media set, dan 3) merchandise set untuk memberi ‘kesan dan persepsi’ terhadap Bliss Yoga melalui proses administrasi dan surat-menyurat, menarik peminat lebih banyak serta mendekatkan target konsumen Bliss Yoga secara emosional. Managing Asset difasilitasi dengan Graphic Standard Manual. Visual identity ini diharapkan dapat lebih mengenalkan Bliss Yoga di Malang dengan segmentasi pelanggan khusus dalam hal gender, usia dan penampilan (hijab). Kata kunci: logo; kelas yoga; visual identity
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