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The objective of this article is to highlight the existing relationship between the tourist's destination brand image of the city of Rabat (Morocco) and its choice by foreign tourists to be visited once again. We suggest a reliable measurement scale able to measure the dimensions and associations of the brand image most memorized by tourists, so as to further attract the researchers and stakeholders curiosity in the tourism sector which face, every day, new challenges of attractiveness and sustainability of tourist destinations in the new Moroccan regionalization context. The survey is carried out on a sample of 454 foreign tourists in the city of Rabat because of the importance that this city requires in terms of overnight stays, that is to say nearly one million in 2018 according to the statistics of the Moroccan Tourism Observatory. The results obtained from the survey show that the functional and abstract associations jointly constitute the brand image of the city of Rabat in the foreign tourist's memory and that the abstract associations are more significant in the destination's choice.

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The purpose of this work is to identify the most representative components and dimensions of the Organizational Citizenship Behaviors within the Moroccan context. The first phase of this paper lies on a theoretical framework defining the individual performance concept, and then we will emphasize the different Organizational Citizenship Behaviors' theories. The method involves an exploratory qualitative inquiry based on directive interviews with executives working in the private companies located in the region of Rabat. The present study reassessed the finding of the existing theories in a purposive sample and in a different context. By identifying the different components of the contextual performance within the Moroccan context we can link several organizational behaviors in the same model, which will pave the way to a confirmatory study. This will allow for more organizationnal consideration of contextual performance and may direct future research on performance management.