Culture, self, and social identity all are interconnected. An individual's life cannot be fully comprehended without connecting all these concepts. Psychology is a science, and philosophy is beyond science, and both fields have analysed and debated culture, self, and social identity. This chapter has used the theories and teachings of famous psychologists and philosophers to understand the influence of culture on self and social identity. The analysis has shown that all psychologists emphasize the role of culture on the formation of self and social identity and empathize the suffering of human beings because of the loss of culture and provide psychology techniques and therapies to handle it successfully. Philosophers call for throwing out the culture, self, and social identity and immerse oneself into the higher collective consciousness and supreme power.
Background: Motivation can be defined as the driving force behind all the actions of an individual. Achievement motivation is based on reaching success and achieving all of our aspirations in life. And, selfesteem is often seen as a personality trait, which means that it tends to be stable and enduring. The influence of an individual's needs and desires both have a strong impact on the direction of their behavior. Achievement Motivation and Self Esteem are significant in day to day activities and also in career. If an individual is high in these two traits he/she will be able to make use of the abundant opportunities available and can succeed. Therefore, it is necessary to understand the factors that will help to improve achievement motivation and self esteem in an individual. This study is aimed to assess the self-esteem and achievement motivation among female NCC cadets and non-NCC cadets. Methodology: The sample of the study consisted of 50 NCC cadets and 50 non-NCC cadets from various colleges of Coimbatore in Tamil Nadu. The Achievement Motivation Test by Bhargava and the Self Esteem Scale by Rosenberg were used to collect the data. Results: It was found that the NCC cadets were as a group slightly more achievement motivated than the non-NCC cadets and the self-esteem was slightly higher for non-NCC cadets than the NCC cadets, but there were no significant differences. Conclusion: This is an area that needs further research and exploration and NCC cadets across various colleges need to be studied to further validate the findings of this study.
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