The utilization of social media tools is an integral part of rural youth lives today. Over some time utilization of social media has been changed the attention of rural youth. The development of rural youths on social media has reached at a different level, without social media, every individual of rural youth cannot think about the direction of their respective growth and futures. The research studies on the utilization of social media conducted across the world by different authors and review extensively for drawing constructive inference for future study and reference. The development of rural youth on social media is now leading to addiction. The major sources and several studies reported that it is widely accepted the overutilization of social media has a profound negative influence on the rural youths. This study highlights the main purposes of utilizing social media by rural youth and to attempt have been made to find out the time spent on surfing the various social networking sites. This study focuses on the major and the positive and negative effects of utilizing social media on the life of rural youths.
Farmers in India are at the mercy of traders especially the middlemen who fix lower rates at the farmers end. The farmers are desperate as they are not aware of the prices elsewhere and they have meager produce at their hand. Market led agriculture is need of the hour which needs market intelligence. Tamil Nadu Agricultural University in collaboration with Centre for Development of Advanced Computing initiated the project for the benefit of farmers & traders covering SIX major markets of South India as Pilot. Main emphasis of the project is covering perishable items of 130 plus commodities, updating the daily wholesale and retail price. Ensuring the last mile connectivity and reaching large number of users, the price information is being delivered through Mobile phone. This paper explains about its additional features.
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