The authors ventured to formulate the concept of the impact of the status "of the goods on the attractiveness of its competitiveness and relevance", to ensure import substitution domestic producer in the markets. To justify such expectations authors attracted highly skilled professionals and senior students as experts, inviting them to express their views in completing the questionnaires. The survey results were processed using the software developed by the authors, which confirmed our assumptions about the importance of the concept of the attractiveness of the goods on the status of its competitiveness and relevance. Thus, understanding the status of the appeal of the product and population, primarily the domestic consumer products.
in the article the authors investigated the importance of learning for the formation of human behavior, able to manage the staff of the enterprise, to ensure satisfaction with the results of such work, to be passionate about it and become their face. For the successful management of the company's staff, studies were conducted to determine the degree of satisfaction of the person-leader with the results of the work of the enterprise's team with their work, i.e. to form workaholics. In this case, people who love to work and strive to work well and will be those who are able to implement together the entire team of the enterprise formulated before him tasks to ensure the production of importsubstituting products and guarantee the company a stable financial position.
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