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The perceived effectiveness of artificial insemination (AI) services offered by different dairy service delivery systems was studied in Namakkal district of Tamilnadu. A total of 120 respondents availing AI services from different dairy service delivery systems were selected using proportionate random sampling and data were collected and analyzed. Dairy co-operatives, private integrators, public departments, private veterinarians and para-veterinarians were the major AI service providers to the dairy farmers in the study area with nearly three-fourth of them have availed the service from the para-veterinarians (75.83%) followed by private veterinarians (57.50 %). The services of dairy co-operatives and private integrators were perceived to be cost effective with good conception rate but poor in quality and timeliness. The AI service of private veterinarians was perceived to be good in quality and timeliness with better conception rate, but costly. Overall it was perceived that artificial insemination service offered by public departments through veterinary dispensary and sub-centre were the best among other service providers because of their cheap, quality and timely delivery of service coupled with better conception rate.

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