No abstract
Aim. The presented study aims to improve the quality function deployment methodology in innovation development with allowance for the principles of the value co-creation methodology.Tasks. The authors analyze the essence of the value co-creation concept in innovation development, examine the quality function deployment (QFD) methodology as a basic tool for the development of competitive incremental innovations, and propose their own revised methodology that combines the elements of co-creation and co-production on the part of the consumer.Methods. The methodological basis of the study comprises the scientific concepts of economic theory and innovation theory. This study also uses such general scientific methods as systems and complex approach, economic and statistical analysis to substantiate theoretical assumptions and rationalize the conclusions.Results. The authors recommend using a digital double of the developed innovation (product or technology) during quality function deployment. The usefulness of the digital double is confirmed by an example from one of the authors’ practice. During the development of the so-called technical benchmarking rooms for an innovation, the authors propose calculating competitiveness based on a customer satisfaction index (CSI). The classical quality function deployment methodology makes it possible to assess the superiority/lag of the developed innovation compared with the existing prototypes along a number of parameters. Calculation of the CSI indicator makes it possible to assess the developed innovation in terms of its conformity with the customer’s ideal, and give an indication of its overall superiority/lag in comparison with the existing prototypes. The authors propose a modification of the organizational structure, which is supposed to be engaged in the development of a competitive innovation based on the value co-creation methodology. In addition to the roles of developer, financial analyst, and marketer, a representative of the customer (buyer of innovation) is introduced into the group. Representatives of suppliers with long-term contracts are planned to be involved in the group’s work. As a whole, this type of organizational structure results in a significant synergistic effect of cooperation within the “supplier — manufacturer/developer — end consumer” system.Conclusions. This study proposes a modification of the quality function deployment methodology with allowance for additional customer preferences as well as production and service functions that the customer is ready to take on.
Aim. The presented study aims to determine the reaction of Chinese consumers to the use of e-commerce and neuromarketing tools during the coronavirus pandemic and to develop guidelines for e-commerce companies regarding the use of neuromarketing tools in the post-pandemic period.Tasks. The authors assess the awareness and attitude of respondents as consumers (individuals) regarding e-commerce tools in the People’s Republic of China (PRC); assess the attitude of respondents as consumers (individuals) to neuromarketing tools in e-commerce in the PRC during the pandemic; develop guidelines for improving the neuromarketing methodology in the PRC in the post-pandemic period.Methods. The authors test several hypotheses using statistical analysis. The hypotheses are tested in practice on the basis of a survey (using handouts and online questionnaires) of individuals. The attitude of Chinese citizens to the use of e-commerce tools is examined. The respondents are asked questions with one answer, multiple answers, and Likert scale questions. Data is processed using IBM SPSS Statistics 26 software and statistical methods, such as frequency analysis, contrast of means, and a number of others.Results. The opinion of Chinese consumers on the practice of using neurotechnologies in e-commerce is comprehensively assessed. The study analyzes the awareness of Chinese consumers regarding neurotechnologies and their own consumer behavior, showing their attitude to the use of neurotechnologies in e-commerce in the context of the pandemic.Conclusions. First, the COVID-19 pandemic has not significantly affected the overall income and spending of Chinese citizens. Only one-third of the Chinese population has increased their use of e-commerce platforms to make online purchases. Second, the pandemic has changed the consumption patterns of the Chinese population, making them more open to online shopping. Third, the average time of browsing products and making purchasing decisions on e-commerce platforms for Chinese residents did not change significantly during the pandemic. Fourth, while some Chinese consumers had a negative experience using e-commerce platforms during the pandemic, they used them more often than usual and will make more online purchases in the post-pandemic era. Fifth, when making online purchases, Chinese consumers always pay attention primarily to the quality and price of goods rather than other factors.
This article addresses the ways to increase the competitiveness of the engineering business through the use of different types of innovation. The link between the competitiveness and innovations seems to be frequently mentioned among engineering companies. It is not surprising, since the engineering activity is one of the fast growing areas in the economies of developed countries. On the other hand, the specific nature of innovations in engineering is still not sufficiently covered in scientific publications. One relatively unexplored question is to what degree various types of innovation determine the competitiveness of engineering projects. The aim of this study was to identify to what degree the use of different types of innovation influences the level of competitiveness in the engineering business. In this article, the authors improve the definitions of engineering as a kind of intellectual activity; reveal the role and types of innovations observed in this field. The authors also show the role of a customer in the selection of innovations for engineering services. The authors conducted a field research and collected the answers from the representatives of engineering companies in Russia.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.