The rapid development of the latest innovative technologies that improve human life have tragic consequences. The irreversible and cruel reverse side of the progress is the emergence of various diseases and pathologies. Cardiovascular diseases occupy a leading position in the morbidity and mortality of people of different ages in the world. Functional food products can be used to prevent diseases of the heart, the blood vessels and the thyroid gland. One of the ways to increase immunity of the population can be the expansion of specialized food production that are balanced in the content of macro- and microelements, take into account the peculiarities of metabolic processes, pathological conditions that occur at different ages in people. Pork, enriched with microelements in its lifetime, is a promising raw material for improving the technology of organic pork production. The developed technology for obtaining organic meat raw materials has passed various tests in the farms of the Krasnodar Territory, which are the main suppliers of pork for the manufacture of specialized functional products. For the manufacture of a specialized meat product, meat without lard has been used. The article presents studies of nutritional and biological value, nutritional adequacy of pork and by-products enriched while alive. Specialized pasteurized meat products enriched with microelements (iodine and selenium) have been developed, and the qualitative composition of a specialized meat product has been disclosed, which can be used to prevent cardiovascular diseases and diseases of the thyroid gland. Experiments have been carried out on laboratory animals (white rats) to confirm the biological effectiveness of a specialized meat product.
The achievements of dairy breeding in the Kuban have become possible thanks to the full balanced feeding of animals. The main condition for the rational use of feed, increasing its efficiency is proper preparation for feeding, the use of high-tech equipment selected in the production and production lines.
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