A study was under taken on preparation of pet food from chicken head (20 %), feet meal (15 %) and cauliflower waste meal (10 %). The proximate composition, chemical and microbial qualities were analysed. The proximate composition (%) viz., crude protein, ether extract, crude fibre, total ash, nitrogen free extract and metabolizable energy (K Cal/100g) of pet food on dry matter basis were 26.63, 18.52, 1.38, 10.29, 43.17 and 422.28, respectively. The thiobarbituric acid from 0.46 to 2.52 mg MA/kg, tyrosine value 35.53 to 77.36 mg/100g and total viable count log 3.46 to 5.90 cfu/g were increasing significantly (P<0.01) and yeast and mould count was not detected up to 50 days of storage period. The pets were fed with prepared pet food and evaluated by pet owner gave score for appearance, consistency, odour which were in normal range and overall acceptability was good.
The customer experience contributes significantly in shaping automotive brand name and it plays a wider role in capturing competitive market share. This article is an attempt to analyze the concept of automotive branding and apply the concept to selected company in the Sultanate of Oman. The concept of automotive branding is drawn upon existing theories, models, and practices across fields of marketing, human resource management and organizational behavior. The recent literature on corporate branding emphasizes the importance of brand values: a brand is seen to encapsulate the additional values that are inherent or associated with the corporation and its products and services. Various literatures from marketing, organizational behavior and human resource management were analyzed to build the conceptual framework for an automotive company Renault to illustrate adoption of automotive branding in the Sultanate of Oman. The analysis shows that customers of Renault are sensitive to the brand and customers closely watch branding initiatives. It also makes clear that the attitude and behavior of customers is a significant determinant of brand value.
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