During the COVID-19 pandemic, which has been going on since March 2020, advertising and corporate communication activities had to aim to influence the masses with more effective and creative methods than before. In this process, advertising not only introduces the features of the product or service, but also aims to increase the purchase and consumption of the product by finding the common point of the product and the consumer and has made an effort to persuade the consumer to buy by ascribing a cognitive meaning to the product or service. When considered in terms of civil aviation, advertising is both a promotional tool and a source of income that ensures the survival of the business. Civil aviation organizations make their advertisements on a corporate basis by using advertising channels such as newspapers, magazines, and television. From this point of view, advertising is considered one of the important components of the marketing mix.
The concept of gender determines the biological sex of an individual by birth. However, according to the understanding of gender, there are basic codes for men and women, and people act in accordance with these codes. Orientalism is an imitation or depiction of directions in the Eastern world. In terms of cinema, it is the creation of an Eastern atmosphere with the Eastern representation and images in the films. Sports, common name for all body movements that are performed by obeying certain rules and techniques, are beneficial to physical development and aim to have fun and are open to everybody regardless of sex. Traditional gender stereotypes posit that women do certain kinds of sports. So, films that depict this extraordinary contrast are remembered for their subjects. The film Dangal depicts the father-daughter relationships of an Indian family living in an Eastern cultural tradition and a female wrestler with international status, unlike a family shaped according to oriental codes.
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