Halal tourism is one of the emerging sectors in the halal industry. The article aims to identify the main problems, solutions, and strategies for developing a model of halal tourism. The qualitative and quantitative approaches are used in this article, including in-depth interviews and expert group discussions with the community leaders, academics, culinary and travel entrepreneurs, local tourism board, hotel entrepreneurs, and tourists representing halal tourism stakeholders. The data was complemented with research questionnaires and compiled using the Analytic Network Process (ANP) method, with Super Decision as a data processing tool. The article provides empirical insights into halal tourism in Indonesia, focusing on the root cause, the outcome of solutions, and the formulation of a future development strategy. Government-related issues remain the main priority, followed by community and halal facilities entrepreneur issues (hotel, travel, and halal food). The results showed that the priority problem in developing halal tourism in Indonesia is infrastructure problems. The solution is to build adequate road infrastructure, repair damaged roads, and complete road direction to halal tourism locations in every region of Indonesia. Halal tourism goals in Indonesia can be realized by implementing a functional synergy between the government and the local community.
Tourists visiting South Sulawesi are predominantly Muslim as much as 75% of the total tourists. This shows the potential for halal tourism in South Sulawesi is very large, but until now there has been no research on halal tourism in South Sulawesi with a strategic approach. The purpose of this study is to explore the priority problems, solutions and strategies related to halal tourism in South Sulawesi as the basis for developing a strategy model. This qualitative research. The method used is the Analytic Networking Process using super decision software. The results showed that the determination of the strategic model based on the priority problems faced by halal tourism in South Sulawesi. Priority problems in developing halal tourism in South Sulawesi from the government aspect are infrastructure, information from the community aspect, and promotion from the aspects of Hotels, Travel, and Halal Food. Priority solutions in overcoming priority problems are improving infrastructure from the aspect of government, increasing information about locations and online media from the community, and increasing the promotion of halal food from the aspect of hotels, travel, and halal food. The strategy model formed for the development of halal tourism in South Sulawesi is a strategy to improve infrastructure and synergy between the government and entrepreneurs.
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