Purpose of the study: This study explores the relationship between internet connectivity, social media usage, and political participation. Besides, assess the connection between political participation and vote casting behaviour on social media. Methodology: The researchers used the Uses and Gratification theory and adopted a quantitative method to collect people's views. A designed questionnaire disseminates among 375 male and female Gujrat and Chi-Square analyses conducted on respondents' data. Main Findings: The study's demographic findings reveal that most of the respondents belong to age 18-30 with BA/MA education. Students with single marital status use Facebook most of the time to get political information. The study results reveal that those who use social media platforms actively participate in political activities. Applications of this study: Pakistani people frequently use social media applications like Facebook and Twitter daily to discuss political information. Active social media participants play an important role in political activities and provoke others to participate in the voting process. Novelty/Originality of this study: Investigating the function of information technology in political practice will reinforce new democratic processes in economically developing countries such as Pakistan. The democratic system in Pakistan is not robust. Social media is experimenting with voter self-promotion and mobilisation to influence voters to change power dynamics in a politically motivated way.

Social Media has become one of the effective forms of political communication in the contemporary age. Given this truism, this study intends to investigate the impact of Facebook usage on political participation among women in Pakistan. This study employed a crosssectional research design vis-à-vis survey method to find the relationship between Facebook usage and women's political participation, using Pakistan as our focus. A sample of 563 females aged 18 to 60 was selected. The findings of the study indicated that online political participation influenced offline political involvement among Pakistani women. It was further found that the purpose of Facebook usage also correlated with online political participation. In addition, this study is of the view that online political participation influenced offline political participation. The study's findings can encourage the female population to actively participate in the electoral process of the country -to improve voters' turnout and make the electoral process more diverse and representative.

Purpose: The purpose of this study is to find out the impact of Pakistani TV drama content on living style, social values, and conversion of local culture into global culture. The study “Cultivating Fake Cultural Consciousness among People of Pakistan: A Myth or Reality” investigated that whether there is a significant difference among different age groups in terms of their views about cultural consciousness: whether there is a significant variation among respondents of different education levels in terms of their views about cultural consciousness: whether there is significant difference among respondents perception in terms of their views about cultural consciousness: and whether Pakistani TV dramas are cultivating fake cultural consciousness. Design: Under the rubric of cultivation theory, the researchers used survey method for measuring attitudes of people regarding Cultivating fake cultural consciousness among people of Pakistan and collected data from 600 males and females of Lahore, Gujrat and Islamabad. The researchers used purposive sampling technique and to fill questionnaire from those who watch Pakistani TV dramas on daily basis.. Results: Findings of the study reveal that Pakistani dramas are a source of converting local culture into global culture. Presentation of foreign cultural values in Pakistani TV dramas has a strong impact on eastern cultural values. Furthermore, the results reveal that local social values are being transformed and people are intending to adopt luxurious lifestyle in their daily life, a symbol of foreign culture and values.

Child abuse is one of those issues of society that is very difficult to talk about because it creates a sense of shame and guilt and so on but due to avoiding an open debate about it the spiral of silence is increasing over time. This research study aims at examining the way child abuse cases like Zainab case has been portrayed on news channels and the impact it leaves on the minds of victims. The researcher analyzed the BOL news channel, especially their news bulletins and headlines. The quantitative research methodology was used. Survey method was employed, 100 questionnaires were distributed among students of UMT. Cultivation theory has been used in order to draw the theoretical framework of this study. Findings suggested that the irresponsible role of media in this specific issue might cause great stress and other psychological disorders among the victim and their families.