There is a huge expenditure for cosmetics estimated around the world. Many competitors try to capture the market and compete aggressively. The principle of this study is to examine the impact of brand loyalty on the purchase intention of customer or evaluate that how much buying behavior of consumer are influenced by brand loyalty and what factors or variable influence the brand loyalty. There are six variables that influence on brand loyalty is brand name, product quality, price, design, promotion, store environment. The 80 questioner is filled from the female consumer of cosmetic product to investigate the purchase intention influenced by brand loyalty. For this purpose linear regression method used for analysis. The result of this study shows that there is a positive significant impact of brand loyalty on purchase intention and also there is a positive significant relationship between the variables (brand name, product quality, price, design, promotion, store environment) and brand loyalty of cosmetics.
This study intends to investigate how the relationship between high-performance work systems and job satisfaction is influenced by perceived organizational support. The relationship between high-performance work systems and employee job satisfaction was investigated based on the social exchange perspective, and the moderating impact of perceived organizational support was examined. The claim that High-Performance Work Systems will increase social relationships between employers and employees was backed by theory. Data was collected from faculty members, and administrative staff of three public institutions and two private universities in Bahawalpur.326 was the total study sample for this study. For the collection of data, a survey research questionnaire approach was used. It was a cross-sectional study. IBM SPSS Statistics 29.0.0.0(241) is used for the purpose of Data Analysis. Cronbach Alpha and Regression were calculated. According to the results, high-performance work systems are more likely to have a beneficial effect on employees' Job Satisfaction through Perceived Organizational Support. University staff are urged to take into account the significance of implementing High-Performance Work Systems so as to increase employee satisfaction in light of the paper's findings. Evidence from the study supports the idea that Perceived Organisational Support has a moderating effect on the association between Job satisfaction and the High Performance of Work Systems that employers have implemented.
Technological advancement and digitalization bring drastic transformations in the business market. This study intends to recognize the factors that influence customer loyalty and enhance the literature relevant to the evolving topic of Omni-channel which provides a seamless experience to consumers among all channels. This study empirically investigates the association among the Omni-channel “integration quality, perceived value, customer satisfaction & customer loyalty” in the Pakistani banking segment. To collect the data, a quantitative study was accompanied. The online surveys were generated on google forms filled out by the customer and some were distributed by hand. 233 questionnaires out of 250 were used to perform the analysis, and 17 questionnaires were excluded due to incomplete or missing data. SPSS 21 was used to perform Cronbach alpha & regression analysis. The result shows that loyalty & satisfaction are significantly influenced by the Integration quality, and a significant positive association of Perceived Value with satisfaction but shows insignificant relation with loyalty. Moreover, by enhancing customer satisfaction loyalty can be increased in the banking segment also showing significant results, and high-quality integration enhances the Perceived Value. while examining the given framework outcomes, the Pakistani bank's manager might be able to use the Omni-channel strategy in the banking sector favorably & recognize its influence on customers as well.
The purpose of this study is to find out such factors that influence shopping cart abandonment as it is comparatively new phenomena to search. Online shopping cart abandonment (OSCA) is basically regarding not implementation of consumer purchasing decision. Different variables from past researches are taken under consideration to check the relationship with OSCA. This review paper gives insights to authenticate the relationship by applying qualitative, quantitative or mix method research specifically in culture of Pakistan. According to the investigation of previous papers there are inconsistent results between perceived risk and OSCA sometimes positive and sometimes negative. Emotional ambivalence and hesitation at checkout have also positive relationship. Emotional ambivalence, entertainment shopping value, hesitation at checkout is positively corelated with OSCA. The mediation of hesitation at checkout between emotional ambivalence and OSCA reduces the impact. Design has negative relationship with OSCA. While examining the given framework results the managers of Pakistani Industry might be able to lessen the OSCA behaviour among customers. And take betterment in reducing OSCA to improve Pakistani economy by increasing sales and profits.
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