We live in a world impacted by economic growth drivers of decreasing natural resources and increasing population. A shift toward a sustainable mindset does not seem a choice but a necessity. In today's extremely competitive luxury industry, sustainability seems like a paradox. The fashion and luxury business is producing more products, at a faster pace and change of seasons and constantly looking at decreasing costs. Many companies have moved production to Asia, especially to the more economically poorer nations. Is the demand of "sustainable luxury" enough for brands to consciously shift focus and change existing commercial production processes, do they realize the shift and awareness of the new customer who cares, and is it easy and practical to move toward "green" luxury? The purpose of this chapter is to explore the past and current intersections of
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