Advertisement is an essential tool in promoting products and services to customers. Image is one of the components in an advertisement, which gives a clearer picture of what is being promoted. Accordingly, image was identified as one of the factors that can attract consumers' attention to advertisement displayed in a media. In connection to the previous study, the factors regarding on the advertisement avoidance has been determined. As for that, this study will be looking at image content that attract consumers' attention to an advertisement. Factors analysis was used as the methodology in gathering and analyzing all the factors studied. This study will contribute to the knowledge in marketing strategy and gives guidance to designers in designing an effective and attracting advertisement. In addition to that, this study will also discuss in detail on all the factors that contribute to the media attention.
Bandung city public area at this time is experiencing a rapid growth due to economic growth and the influence of globalization. The development of public spaces that tend to be limited to the people who live in them, makes it difficult for the public to enter the area of its public sphere. Public sphere are formed based on the economic, political, cultural, developmental, and changes that occur in the area of today’s public sphere, making it limited and inaccessible to the public at large. This is caused by the hierarchy of public space formed by the changes of the functions, forms, and meanings. This study focused on the relationship between form, function, and meaning of public sphere to the degree level of public spaces of the city of Bandung.
The purpose of this study is to reveal all the relationships that exist between the concepts of public space and its influence on the degree level of publicness in the space of the city of Bandung in the context of its change.
This research is descriptive-analytical and interpretive based on structuralist approach and empirical evidence obtained from study cases. This approach is used to read public sphere in Bandung’s urban spaces to get a reference to the interpretation of relationships from an empirical condition. The degree level and its meaning in Alun-alun Bandung Square with surrounding buildings has been changed and has blocked the accessibility to some buildings and their facades.
The ornamental craftsmanship of the doors and windows of Hui-style architecture demonstrates the centuries-old, intangible culture of Huizhou, of which the Huizhou three carvings (brick, stone, and wood carvings) have received increasing attention from researchers in recent years. This study aims to identify the characteristics of the Huizhou three carvings of doors and windows in Hui-style architecture in order to better preserve and develop this ornamental craftsmanship. To achieve this aim, an ethnographic design was used. The study found that the history, process, and location of Huizhou three carvings have obvious regional characteristics. This study can be useful for all stakeholders (scholars, architects, and craftsmen) in Hui-style architecture.
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