Mung beans are grown widely for use as a human food (as dry beans or fresh sprouts), but can be used as a green manure crop and as forage for livestock. This study assessed the marketing practice and challenges of Mung bean in the Amhara Region, North Shewa Zone. Descriptive analysis techniques were used for conducting this research. From the nine selected districts, 1,350 producers, 115 traders and 10 experts/professionals were taken as a sample using convenience sampling techniques. The interviewer administered questionaire and field observations were employed for the fruit of this study. The finding showed that, although the North Shewa Zone has prospected potential in producing Mung bean and supplied to Ethiopia commodity exchange market, currently its production amount is low due to production and marketing challenges. The unpredictable rainfall, prevalence of pests and diseases, lack of input supply and development, and lack of proper storage and handling were among the identified production challenges. On the other hand, it is identified that low level of local consumption, inappropriate market chain, lack of market information, price impulsiveness, lack of stakeholder's commitment, limited market promotion and lack of finance were major marketing problems for Mung bean products. In line with this, season and quality were the main determining factors of the price of the product. Lower bargaining power of producers relative to traders makes them to earn less out of it.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.