This study aims to determine the value added of export Arabica coffee and the efficiency of export Arabica coffee marketing at Oro Coffee Gayo in Aceh Tengah Regency. Determination of the location of this study determined intentionally (purposive). The analytical method used in this research is the value-added analysis method of the Hayami model and the marketing efficiency analysis method. The analysis shows the value added of export Arabica coffee green bean grade 1 (special) on Oro Coffee Gayo is moderate, and green bean grade 2 (premium) is also moderate. Based on the value of marketing efficiency of green bean grade 1 and green bean grade 2 Oro Coffee Gayo marketing is assessed as efficient which is equal to (EP 0-50% efficient marketing).
Kabupaten Aceh Besar merupakan salah satu wilayah sentra produksi padi di Provinsi Aceh dengan tingkat kerawanan bencana yang cukup tinggi. Jika hal ini dibiarkan terus berlanjut dikhawatirkan akan berdampak terhadap stabilitas dan ketahanan pangan daerah, khususnya produksi dan ketersediaan bahan pokok beras. Penelitian ini bertujuan menganalisis nilai Willingness To Pay dan mengidentifikasi faktor-faktor yang mempengaruhi Willingness To Pay terhadap premi asuransi usaha tani padi di Desa Tampok Blang Kecamatan Suka Makmur Kabupaten Aceh Besar. Data yang digunakan ialah data primer hasil wawancara dan observasi, sedangkan data sekunder diambil dari Dinas Pertanian dan Perkebunan Provinsi Aceh terkait Februari – Agustus 2020. Teknik analisis data yang digunakan yaitu Contingent Valuation Methode dan Persamaan Regresi Logistik. Hasil analisis menunjukkan bahwa rata-rata nilai Willingness To Pay petani terhadap premi Asuransi Usaha Tani Padi adalah sebesar Rp 33.140/Ha/MT. Faktor utama yang memengaruhi peluang kesediaan petani untuk membayar (Willingness to Pay) adalah variabel jumlah tanggungan dan pendapatan. Pengalaman bertani, luas lahan dan status lahan tidak berpengaruh secara signifikan terhadap kesediaan petani responden untuk membayar (Willingness To Pay) premi AUTP. Disarankan agar adanya kesetaraan pengetahuan dan koordinasi informasi antara petani dan semua pihak terkait dalam program AUTP. Hal tersebut dapat dilakukan dengan menambah pertemuaan penyuluhan serta sosialisasi kepada para petani. Kata kunci: Padi Sawah, Asuransi Usaha Tani Padi (AUTP), Willingnes To Pay (CVM), Contingent Valuation Methode (CVM), Premi.
The growth of coffee shops in Jatinangor continues to increase along with the higher public interest to consume coffee. The competition between coffee shops has become tighter. The coffee shops use various marketing mix strategies to increase customer satisfaction. This study aims to analyzing and comparing the consumers behavior and the level of consumer satisfaction to the marketing mix strategy of two coffee shop. The study is designed quantitatively by comparing two coffee shops i.e. long-running and newer coffee shops. The location of the study is determined purposively, namely Belike Coffee and Balad Coffee Works with samples size of 50 people at Belike Coffee and 60 people at Balad Coffee Works. Data were analyzed using crosstabulation analysis and scoring techniques. The results showed that the segmentation of Belike Coffee consumer is mostly college students who visited to enjoy the delicious taste of coffee while watching live shows together, meeting or doing assignments. While the consumers behavior of Balad Coffee Works is mostly college students who want to enjoy the delicious taste of coffee and a comfortable coffee drinking atmosphere. The level of customer satisfaction of Belike Coffee is better than Balad Coffee Works in aspect of affordability of prices, while Balad Coffee Works is better at Belike Coffee in the aspect of products and services. Meanwhile, from the aspects of location strategic, promotion, process, and physical evidence, both have the same level of customer satisfaction in the range of good to very good.
Coffee is a plantation commodity that has the opportunity to be developed so as to increase state income. This study aims to determine how the risk of distribution in the Arabica coffee supply chain during the COVID-19 pandemic and to determine the most influential risk in the distribution of the Arabica coffee supply chain during the COVID-19 pandemic in Aceh Tengah District. The data used in this study are primary data and secondary data. This study uses descriptive analysis and ordinal logistic regression analysis. The results of this study indicate that the distribution risk of the Arabica coffee supply chain at the farm level is classified as high risk with a percentage of 87.2%, the distribution risk of the Arabica coffee supply chain at the collector level is in the medium category risk with a percentage of 45.5% and distribution risk Cooperatives began to occur due to the COVID-19 pandemic. From the interpretation results, it is stated that the risk of distribution risk in the Arabica coffee supply chain is the riskiest risk of loss of 0.069 times, then the variable risk of goods being exchanged is 0.036 times and the variable risk of delay is 0.004 times.
Aceh Province contributed three percent of Indonesia's paddy production in 2019. This study aims to analyze the farmer's performance and the correlation between income and paddy farmer’s performance. The samples were selected using purposive sampling and data were analyzed using descriptive qualitative and Rank Spearman. The results show the average age of farmers is 46 years old, with 20 years experience in average, and the majority are high school graduates. Meanwhile, the average income of the farmers is IDR 15,464,017/ha, with and the average land managed of 0.7 hectares, the average production of 6.5 ton/ha, the average labor use of 32 days. The farmers use the following fertilizers: 125.74 - 216.85 kg/ha urea, 33.71 - 161.61 kg/ha SP-36, 5.62 - 41.99 kg/ha KCl, 19.43 - 70.72 kg/ha ZA, 20.22 - 222.96 kg / ha NPK, 13.69 kg/ha TSP, 7.30 kg/ha NPK Mutiara and 0.82 - 667.57 kg/ha organic fertilizer. In the Central region, female labors strongly dominate the planting, weeding, and harvesting activities. In the north and west region, women are actively planting and harvesting using conventional systems. The Spearman rank analysis shows that the correlations between income and production of 0.930, land tenure of 0.840, the cost of using fertilizer of 0.283, and the cost of using labor of 0.197.
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