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ABSTRACT

Vegetable are a basic component of food security and necessary to meet the increasing food demand of increasing population. Present study was designed to explore the cost, revenue and modeling of revenue with different inputs in open field capsicum/bell pepper production in Punjab, Pakistan. Total 70 respondents were interviewed with stratified random sampling in 2014. Total cost (Rs. 277,064.82) was higher for small farmers and it was followed by large (Rs. 258,178.11) by investing rupee one in this activity followed by small (Rs. 1.94) and large (Rs. 1.70) farmers. Result showed a positive impact on revenue due to education, experience in capsicum production, extension services and labor cost. The revenue coefficient was negative for land preparation and chemical cost.Model was appropriate according to R 2 (0.707) and f-value (16.006). Unstable prices, less extension services, disease attack and impure inputs were main problems. Government should eliminate these problems and improve the technical knowledge/training of farmers. Government should ensure the quality of agricultural inputs such as fertilizers, sprays and seed.

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