All around the world, inequalities persist in the complex web of social, economic, and ecological factors that mediate food security outcomes at different human and institutional scales. There have been rapid and continuous improvements in agricultural productivity and better food security in many regions of the world during the past 50 years due to an expansion in crop area, irrigation, and supportive policy and institutional initiatives. However, in Sub-Saharan Africa, the situation is inverted. Statistics show that food insecurity has risen since 2015 in Sub-Saharan African countries, and the situation has worsened owing to the Ukraine conflict and the ongoing implications of the COVID-19 threat. This review looks into multidimensional challenges to achieving the SDG2 goal of “End hunger, achieve food security and improved nutrition, and promote sustainable agriculture” in Sub-Saharan Africa and the prosper policy recommendations for action. Findings indicate that weak economic growth, gender inequality, high inflation, low crop productivity, low investment in irrigated agriculture and research, climate change, high population growth, poor policy frameworks, weak infrastructural development, and corruption are the major hurdles in the sustaining food security in Sub-Saharan Africa. Promoting investments in agricultural infrastructure and extension services together with implementing policies targeted at enhancing the households’ purchasing power, especially those in rural regions, appear to be essential drivers for improving both food availability and food access.
The objective of this research is to examine cultural influence on the general attitude of Pakistani people towards advertising. The study aims to analyze the cultural impact on attitude of people towards advertisements of brands according to product information, social integration and hedonism/pleasure, whereas power distance and masculinity as culture dimensions. Sample size includes 250 respondents which are involved directly in purchasing. It includes adults from all disciplines, house wives within the vicinity of Islamabad/ Rawalpindi and the people from different age groups and educational backgrounds. Regression is used to check the impact of product information, social integration and hedonism over public general attitude towards advertisement. And apply moderation analysis to check the impact of culture as moderating variable. Social integration, product information and hedonism have a significant impact on attitude towards advertisement. But product information has weak impact on attitude towards advertisement; whereas culture has a significant moderating effect which strengthen the relationship between dependent and independent variables. The most important limitation was the time constraint. The time was limited due to which a huge sample size was impossible to manage. The responses were taken only from Islamabad and Rawalpindi cities which restrict the generalizability of the study. This study will help marketers to advertise there products according to the culture values and attitude of the people which reflects their personality. It will also help companies to segment their customers according to their behavior/attitude towards advertisement, which in turn will help companies to gain competitive advantage and increase profitability.
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