Abstract- Innovation is the main element to obtain sustainable competitive advantage. Based on the report from Global Innovation Index (GII), Indonesia has ranked on 85th position. The rank is behind neighboring country in Southeast Asia. Indonesia still need to improve their innovation activity. However, there are not much literature that discuss the determinant factors in order to improve innovation activity comprehensively in developing countries, especially Indonesia. The objective of this article is to build a review from previous study and discover the determinant factors that can improve innovation activity. This article use systematic literature review. The result is that there are 7 determinant factors that can improve innovation activity in developing country. Those 7 factors are separated into internal factors and external factors. Abstrak- Inovasi merupakan elemen utama untuk mendapatkan keunggulan kompetitif yang berkelanjutan. Berdasarkan laporan dari Global Innovation Index (GII), Indonesia berada di peringkat ke-85 dan berada di bawah negara-negara di Asia Tenggara lainnya. Indonesia masih perlu untuk meningkatkan aktivitas inovasi. Namun, masih sedikit literatur yang membahas faktor kunci dari inovasi secara komprehensif di negara berkembang, khususnya di Indonesia. Sehingga, dibutuhkan sebuah studi untuk mencari tahu faktor-faktor kunci apa saja yang dapat meningkatkan aktivitas inovasi di negara berkembang, khususnya di Indonesia. Tujuan artikel ini adalah untuk melakukan tinjauan terhadap penelitian terdahulu dan menemukan hal apa saja yang menjadi faktor untuk meningkatkan aktivitas inovasi. Metode yang digunakan adalah tinjauan literatur sistematis. Hasilnya, terdapat 7 faktor kunci yang dapat meningkatkan aktivitas inovasi di negara berkembang. Ketujuh faktor tersebut terbagi menjadi faktor internal dan faktor eksternal.
As the globalization era continues to grow, many new businesses are emerging worldwide. Business operations in one country mean failing to capitalize on the added advantage of taking a lot of customers.The following report will interpret the business operations of a clean cv company, a company that produces wet tissue for gallon mineral water and wet tissue to clean hands in restaurants, the company is located in Indonesia. Because this company has been very successful in their home country, and we from the students will make this company more known throughout Indonesia, especially in Sumatra Kalimantan and Sulawesi.To do so, we will create a marketing plan for CV COOL CLEAN, based on an in-depth analysis of the company's background, vision, mission and organizational structure. Also, we will assess the company's readiness to do domestic marketing which I think is lacking for eastern Indonesia. Finally, we will provide suggestions on how to successfully develop and implement international marketing, to enter the market in parts of Indonesia.In general, our report aims to drive cool clean companies to a successful path for further development and we believe that our marketing plan will allow the company to significantly expand their business.
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