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This article is based on the private firms which working in Multan city, Pakistan. In this article all we studied and analyzed all aspects of the employee motivation importance especially in private firms. In Pakistan many employees who are working in private firm (especially in Multan) facing motivational problem. But many private firms working for the employee motivation and encouraging the employees. In this we also mentioned major factors which can help the firms to achieve employee motivation. We also observed employee motivation is so important for the employee's performance and efficiency and for the private firm's success. A questionnaire was developed for estimating effect of employee motivation on firm's performance. Data was collected through convenience sampling method. Our sampled people include both, managers and non managers of private firms in Multan city. This research study will contribute into existing literature through indicating the importance of employee motivation on performance.

The purpose of this study is to investigate the incidence of service failure in rendering service process during COVID-19. It further explores the outcomes of service recovery offered to customers in case of service failure. Like other businesses, webstores have also faced the challenges in their efforts to satisfy their customers during COVID-19. Service failure has increased due to unexpected circumstances produced by this pandemic. It has become necessary for the webstores to retain their dissatisfied customers by reconsidering their service strategies. Relevant data for the purpose of this study were collected through questionnaires from 383 respondents by using online channels. The online channels were exclusively employed for maintaining the safety of respondents during COVID-19. Respondents for this study were online shoppers who encountered service failure during COVID-19. The results indicated that the incidence of service failure has increased due to an increase in online shopping during COVID-19. Some customers tend to repurchase from the same webstore. On the other hand, some customers do not want to purchase again from the same seller and decided to switch to the alternative webstore. Based on the findings, new strategy for online shopping service providers was introduced. This strategy will be helpful for the online service providers to increase their profitability by retaining their dissatisfied customers. Service providers can minimize the number of customers switching to other webstores by reducing the events of service failure. Customer’s assistive intent can also be helpful for service providers to increase the efficiency of service recovery. Conducting a proper follow-up after providing service recovery can also reduce the switching of customer. It will be helpful for service providers to understand the customers’ expectations before recovery process and their feeling after getting service recovery.

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Motivation of the employee's is the major issue in the today's organizations. Our study focuses on to find out the relationship of motivation and employee's commitment. Two number of hypothesis are surveyed in our study also we have two numbers of research objectives. The statistical population in this research covers employees of "Banking Sector" of D.G.Khan out of whom 45 employees are selected randomly as sample group. Data was collected by standard questionnaire. For data analysis, correlation coefficient was used through "ANOVA and IBM SPSS". There are the two determinants of Motivation which are job involvement and Incentives. Results showed Positive relationship between Job Involvement and employee's commitment and also there is the Positive relationship between Incentives and employee commitment. Divisional banks can use the motivation as their key element to improve the performance of their employees.

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Cloud Computing is a recently emerged paradigm, for sure out of infancy but yet not matured, is aiming at provisioning of computing resources in most efficient and economical way. Virtualization is the key technique behind Cloud Computing. It adopts Service Oriented Architecture which enables its clients to transform their requirements problems into services thus benefited by the solution provided by the Cloud. Besides provisioning of computing and storage resources, it expanded the traditional threat environment. The vulnerabilities and threats to Cloud are the issues which if successfully overcome would make Cloud a digital fort for its users. This paper surveys the weaknesses in Cloud architecture, internet protocols, operating system and application software, and in crypto system. It also identifies the challenges related to Cloud security and counter measures to resolve those issues.

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