This article discusses the thoughts of the figure Muhammad Naquib al Attas who discusses the concept of thought in Islamic education and is related to its relation to Islamic business ethics. Naquib al Attas's concept related to his thoughts on Islamic education are Islamic education whose terminology is taken from the Arabic words (al-Qur'an) and al-sunnah, for example there are words tarbiyah, ta'lim, and ta'dib and some are even called riyadlah. However, according to al Attas in his study of classical books it turns out that no one uses the term tarbiyah in the meaning of education. Likewise ta'lim which is interpreted by al-Attas as teaching. So, the word ta'lim is narrower than education. On this basis, the relationship between business ethics and Islamic education has a fairly close relationship because education determines what a person's personality is like both in terms of morals and ethics. The methodology used here uses a qualitative method with a literature study approach, and is carried out by gathering supporting literature sources, both primary and secondary sources related to the discourse on the concept of Islamic education Naquib Al Attas and business ethics education.
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruhKemenarikan Promosi (X1), Efektivitas Branding Images (X2), dan Daya Beli Produk(X3) terhadap Eksistensi Produk (Y) pada studi konsumen produk detergen Rinso diTembalang Kota Semarang. Sampel dari penelitian ini adalah anak kos mahasiswayang ada di Tembalang, dengan populasi sebanyak 100 konsumen detergen rinso diTembalang. Teknik pengambilan sample mengunakan purposive sampling. Analisisdata pada penelitian ini mengunakan bantuan SPSS 21. Teknik pengujian data yangdigunakan dalam penelitian ini meliputi uji validitas, uji reliabilitas dan uji asumsiklasik, uji regresi linear berganda dan uji hipotesis. Hasil penelitian tersebut menunjukan Kemenarikan Promosi, EfektifitasBranding Images dan Daya Beli Produk berpengaruh positif dan signifikan secarabersama-sama terhadap Eksistensi Produk pada produk Detergen Rinso di TembalangHasil analisi mengunakan koefesiensi determinasi (R2) menunjukan Nilai R-squaresebesar 26,2 % menunjukan bahwa keempat variabel penjelas (X) hanya mampumenjelaskan Y sebesar 26,2 % didalam model dan sisanya sebesar 73,8 % dijelaskanoleh variabel lain yang tidak disertakan dalam mode.
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