Pandemic crises affect economic conditions both in terms of supply and demand. New post-pandemic attitudes and behavior patterns called The New Normal will change consumer behavior in the long run. The companies and manufacturers need to understand the changes in consumer behavior to maintain and increase market share. The study aims to examine the impact of the coronavirus pandemic on changes in Gen-Z behavior. The results explain and predict changes in Gen-Z behavior as reference material for marketing strategy design and a reference source for future research. This research uses a qualitative approach that is focus group discussion. The study was conducted in Indonesia in April 2021 with the younger generation as informants. This study specifically selected Generation Z as the target because this generation has unique characteristics and is currently the largest consumer. The results showed that the Covid-19 pandemic requires Gen-Z to adapt quickly and perform various activities that they usually do in digital ways, such as studying, working, shopping, physical exercise at home online. Covid-19, which has plagued the world in the long run where solutions are still not formulated, has Gen-Z with concerns about the future and health. Gen-Z becomes more concerned about physical health by paying attention to food intake and consuming more vitamins. To balance mental health, Gen-Z used online applications that are entertaining, such as online games, online concerts, and online recreation. Gen-Z's new behaviors and habits tend to consume more social media or apps that they can use to develop themselves.

The study presents a corpus-based analysis of the influence of COVID-19 on the lexical features of English in Pakistan. News on Web Corpus (NOW), managed by English-Corpora.org, formerly known as BYU Corpora, with a specification of English language used in web news of more than 70 websites form Pakistan, was used data analysis. The section of the corpus of English in Pakistan news on the web contains approximately more than one billion words. The usage of 58 keywords, including the top 20 collocated words given by Oxford Dictionary (OED, 2020a), following COVID-19, from 2017 to 2019, was compared to 2020 till June 17, 2020. The analysis shows an exponential rise in the use of some new words and acronyms (e.g., self-quarantine, nCoV, and SARS). Many words that existed previously were used in media discourses to a great extent after COVID-19 (e.g., self-isolation, social-distancing, pandemic, and virus). Moreover, the trends in using such words are different in Pakistan from the trends in the other part of the World. The findings of the study may be used to expand the existing knowledge about language change, viewing coronavirus pandemic (and similar events) on the wheels of technology as another possible socio-psychological factor of language change.