| Present study was carried out to evaluate the common adultrants practiced in market milk at the vicinity of Hyderabad city. In first experiment, a total of 100 unprocesed milk samples (five from each retailer sale points) were collected and examined during the summer season. Market milk was mainly adulterated with water, formalin, cane sugar (CS), skimmed milk powder (SMP), starch and sodium chloride. The water was common adulterants found to be in all the milk samples (100%), followed by formalin (34%), CS (24%), starch (13%), SMP (08%) and sodium chloride (05%). In second experiment, the recovered adultrants (viz., water, starch, SMP, CS, formalin) was used as treatment to record their effects on the physico-chmical charcateristics of normal milk. Significant influence of extraneous water (10 and 20% ) among the treatment was observed on physico-chemical characteristics of milk. Decrease in specific gravity (1.027±0.0003 and 1.024±0.001 respectively) and increase in freezing point(-0.462±0.01 and -0.399±0.01 0 C, respectively) was recorded against their corresponding controls (1.030±0.001 and -0.525±0.01 0 C, respectively) by the addition of extrenous water in milk. Addition of 10% water did not show any significant influence (p> 0.05) on pH value of milk (6.68±0.03), while 20% water had remarkable effect (p<0.05) on it (6.72±0.02) compared to that of whole milk (6.64±0.02). comparable reduction (p<0.05) in TS (total solid) content (13.34±0.28 and 11.15±0.44%) as compared to control milk (15.54±0.35) was observed. Protein, fat and lactose contents were also influenced (p<0.05) by addition of extraneous water to control milk. Addition of 1 and 2% each of starch, SMP and CS to normal milk did not show (p> 0.05) any significant influence on pH values and fat contents of milk, except addition of 2% CS that affected the pH (p<0.05). These results indicate alarming state of milk adulteration in Hyderabad city. As these adultrants significantlty affected the physico-chemical characteristics of milk like specific gravity, total solids content, protein and lactose content of milk.
This research study explores the practice of using religious symbolism and holy iconography in marketing messages and promotional communications. To incite a desire in audience for purchase of certain items, religion is being used as a tool to convert possible audiences into buyers and consumers. This reveals current standing of creed and religion in our society which requires a thorough analysis of the implications of using religious symbolism for commercial purposes. To this end, the study investigates relationship between religion, sacred imagery and attitude of consumers towards religious iconography. After collecting data from sample of 150 undergraduate and graduate students various relationships were tested and it was found that significant relationship exists between religious symbolism and customer preference for commercials.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.