Real estate business was highlighted in several reports as one of the critical economic sectors affected by the pandemic COVID-19. The potential buyer cannot visit the property to experience the real space physically as before anymore. In this situation, an advance tool is needed to improve the marketing strategy in the real estate business. Currently, the 360 photography and virtual tour have become the most relevant marketing strategy to sell the property. As a new approach, Matterport, as one of the online platforms, is presented. The study engaged in an archival method or document review, thematic and content analysis. Four themes between the conventional approaches and Matterport online application were compared and discussed which are: (1) accessibility, (2) visual capture, (3) details information, (4) visual experience. This paper presents and explains the Matterport as a new platform for the marketing approach, which aims at helping the real estate business to survive during the pandemic COVID-19.
Nowadays, our environment surrounded by thousands of images. Images are essential in human communication then, it can be viewed from a verity of form and style. Thereby, this research intended to explore the perspective of fine art photography in documenting the architecture. Masjid Ubaidah, Kuala Kangsar was selected as the case study to implement this new perspective of photograph specifically. This study was conducted using qualitative research where the design process was involved in visual research analysis. The structure observation was carried out to identify the common style used by photographer in producing the images of Masjid Ubaidah, Kuala Kangsar and how the creativity and aesthetic value can be built by injecting the fine art approach. This research found that the potential for fine art approach as a new method in documenting Masjid Ubaidah, Kuala Kangsar by establishing the diversity of creativity in aesthetic discussion.
Photography has an extraordinary history and numerous theories have been applied to its history and practice as part of an analytical research process contributing to the understanding of the medium. In this new era of technology, photography has become more affordable and transformed mobiles phones into a digital camera. Not only for communication but smartphones has grown more with the application where a small program can make it more fun and useful. However, informal studies about History of Photography, students still relying on the slideshow in the classroom, copying notes and lending books from the library. This traditional method of studies sometimes set the limit on the students to access the information. Parallel with Ministry of Higher Education (MOHE) to propel the nations' higher education to the next level, a quantitative study has taken place to get the feedback from students on using the mobile application in learning History of Photography course. A survey was conducted with 53 of students from semester two in photography program in a local public university. The findings of this study clearly show a very positive response towards the mobile application notes rather than the traditional learning methods.
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