With the tremendous growth in mobile phones, mobile application development is an important emerging arena. Moreover, various applications fail to serve the purpose of getting the attention of the intended users, which is determined by their User Interface (UI) and User Experience (UX). As a result, developers often find it challenging to meet the users’ expectations. To date, several reviews have been carried out which explored various aspects of design and the experience of mobile applications using UX/UI. However, many of these existing surveys primarily focused on only some of the issues in isolation but did not consider all the major parameters such as visualisation/graphics, context, user behaviour/emotions/control, usability, adaptability/flexibility, language, and feedback. In our pilot survey, we gathered the preferences and perceptions of a heterogeneous group of concerned people and considered all the aforementioned parameters. These preferences would serve as a reference to mobile application developers, giving them useful insights. Our proposed approach would help mobile application developers and designers focus on the particular UI/UX problems of mobile applications as per their relevant context. A comparative analysis of the various UI and UX factors that determine a mobile application interface is presented in this paper.

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