This study aims to identify the three levels of semiotics based on John Fiske's semiotic theory and to explain da'wah values in the opening video of the Qatar 2022 World Cup. This study uses a descriptive method with an interpretive qualitative research data approach. The data were collected by watching the video and taking screenshots. The data were categorized and analyzed based on John Fiske's semiotic theory. The results show that there are da'wah values including faith, sharia, and morals. In addition, the three levels of signs conveyed by John Fiske are reflected in the costumes of actors, singers who cover their genitals (reality level), angels, lighting, music, sounds (representative level), love for animals or other living things, mutual respect between religions, races. culture, hospitality, and Arab nationalism (ideology level). As the opening ceremony of the World Cup is a moment where all eyes will be on, that was a great opportunity to deliver the ideology and broadcast the da'wah values. Therefore, the da'wah values can be shared massively compared to when da'wah is delivered orally. This study contributes to the development of a culture-based da'wah model, which is in accordance with the principles of a friendly and universal Islam. ***Penelitian ini bertujuan untuk mengidentifikasi tiga level semiotika berdasarkan teori semiotika John Fiske dan menjelaskan nilai-nilai dakwah dalam video pembukaan Piala Dunia Qatar 2022. Penelitian ini menggunakan metode deskriptif dengan pendekatan data penelitian kualitatif interpretatif. Data dikumpulkan dengan menonton video dan mengambil screenshot. Data dikategorikan dan dianalisis berdasarkan teori semiotika John Fiske. Hasil penelitian menunjukkan bahwa terdapat nilai-nilai dakwah yang meliputi akidah, syariah dan akhlak. Selain itu, tiga level tanda yang disampaikan John Fiske tercermin dari kostum aktor, penyanyi yang menutup aurat (level realitas), angle kamera, tata cahaya, musik, suara (level representasi), kasih sayang kepada hewan atau makhluk hidup lainnya, saling menghormati antar agama, ras, budaya, keramahtamahan, dan nasionalisme Arab (level ideologi). Karena, upacara pembukaan Piala Dunia merupakan momen di mana semua mata akan tertuju, maka hal tersebut merupakan kesempatan yang baik untuk menyampaikan ideologi dan menyebarkan nilai-nilai dakwah. Dengan demikian, nilai-nilai dakwah dapat disebarkan secara masif dibandingkan dengan dakwah yang disampaikan secara lisan. Kajian ini berkontribusi bagi pengembangan model dakwah berbasis kebudayaan, yang sesuai dengan prinsip Islam yang ramah dan universal.
In the beginning of April 2020 Aisyah Istri Rasulullah song which is a song from Malaysia became one of the videos that dominated trending lists on YouTube. More than 20 video covers of the song Aisyah Istri Rasulullah have controlled the YouTube page. This study aims to describe the metaphorical forms contained in the lyrics of the song Sayyidah Aisyah Istri Rasulullah by using cognitive semantics approach. This study is a descriptive qualitative research. The research data are the lyrics of the song Sayyidah Aisyah Istri Rasulullah that are analyzed using a content analysis technique. The results show that the metaphors found in the lyrics of the song Sayyidah Aisyah Istri Rasulullah could be classified into three types, structural metaphor, orientational metaphor, and ontological metaphor. The applying of metaphors indicates several concepts of imagery scheme, such as identity (matching), circumstance (existence) of object, imagery space in of up-down, state of form in form, the existence bounded space for limited space. The use of metaphors in Sayyidah Aisyah Istri Rasulullah song lyrics aims to convey the contents with sorted words that are easy to understand. Since many people feel that they do not know several hadits about the romance of the romantic story of Rasulullah SAW with Aisyah RA, this song comes as the essence of several hadits that can provide knowledge to the audiences in a practical and concrete way
This research aims to look at the form of phonetic transcription in Palembang Malay language and what is contained in the sounds of Palembang Malay on Wikitongues YouTube video channel. The research applied qualitative descriptive approach by utilizing qualitative data. The source of the data is the sound utterances spoken by two native speakers from Palembang on the YouTube channel entitled WIKITONGUES: Ihsan and Septiadi speaking Palembangnese. The results of the study showed that there are 25 phonemes consisting of six vowel phonemes and 19 consonant phonemes in Palembang Malay language according to the video. As well, there are 8 places of articulation of phonemes and 7 ways of articulation of Palembang Malay phonemes. It can be concluded that Palembang Malay has almost complex sound phonetics and even has minimal allophones and pairs, although only seen from the perspective of a short video on the Wikitongues youtube channel.
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