This study wants to explore the public education of COVID-19 through the social and cultural media in it. Furthermore, this research also identifies how the media affect the community and by involving mass media communication in strategies to raise awareness about COVID-19 prevention and prevention efforts. This study uses a qualitative method by utilizing a virtual ethnographic approach that refers to the ethnographic research approach conducted in online settings about the internet and social media. The results show that (1) social media culture in Indonesia can act as a teacher who can educate the public and stimulate in the latest research related to COVID-19; (2) as education for public health services; (3) directing people to their websites and landing pages for information on the latest and most trusted COVID-19; (4) marketing innovative services such as health care social funding services; (5) posts related to case information, photos, and results (with permission) relating to COVID-19 to educate the public; (6) sharing reviews and testimonies of patients who recover as motivation and initial prevention efforts; and (7) providing support among Indonesian citizens in the face of the COVID-19 pandemic.Keywords: Social Media Culture, Public Education, Covid-19 Pandemic AbstrakPenelitian ini ingin mengeksplorasi tentang edukasi masyarakat terhadap COVID-19 melalui media sosial dan budaya yang ada di dalamnya. Lebih lanjut, penelitian ini turut mengidentifikasi bagaimana media mempengaruhi masyarakat dan dengan melibatkan komunikasi media massa dalam strategi untuk meningkatkan kesadaran tentang usaha penanganan dan pencegahan COVID-19. Penelitian ini menggunakan metode kualitatif dengan memanfaatkan pendekatan virtual etnografi yang mengacu pada pendekatan penelitian etnografi yang dilakukan dalam pengaturan online tentang internet dan media sosial. Hasil penelitian menunjukkan bahwa (1) budaya media sosial di Indonesia dapat bertindak sebagai guru yang mampu mengedukasi masyarakat dan menstimulasi dalam penelitian terbaru terkait COVID-19; (2) sebagai pendidikan layanan kesehatan masyarakat; (3) mengarahkan masyarakat ke situs web dan halaman arahan mereka untuk informasi terkait COVID-19 terbaru dan terpercaya; (4) memasarkan layanan inovatif seperti layanan dana sosial perawatan kesehatan; (5) posting terkait informasi kasus, foto, dan hasil (dengan izin) yang berkaitan dengan COVID-19 untuk mengedukasi masyarakat; (6) berbagi ulasan dan testimoni pasien yang sembuh sebagai motivasi dan upaya awal pencegahan; dan (7) memberikan dukungan antar warga negara Indonesia dalam menghadapi pandemi COVID-19.Kata kunci: Budaya Media Sosial, Edukasi Masyarakat, Pandemi Covid-19
AbstrakPenelitian ini ingin membahas tentang kecenderungan maraknya hoax saat pandemi Covid-19 di Indonesia, dan sebagai tindakan solutif adalah mengeksplorasi kontribusi Desain Komunikasi Visual sebagai anti-hoax system saat pandemi Covid-19 di Indonesia. Penelitian ini menggunakan metode kualitatif yang dipadukan dengan poin kunci pendekatan etnografi virtual. Hasil penelitian menunjukkan (1) penyebaran informasi palsu atau hoax disebabkan karena kemudahan dalam meneruskan informasi; (2) kemudahan tersebut ironisnya tidak diikuti dengan daya pemikiran kritis yang berlandaskan akademis sehingga informasi palsu dan hoax dapat dengan mudah menyebar di masyarakat; (3) Desain Komunikasi Visual dapat menjadi solusi dengan cara membiasakan calon desainernya untuk berpikiran kritis dan melakukan eksplorasi ide kreatif dalam karyanya dengan berbasis riset; (4) Desainer komunikasi visual mampu memberikan rasa nyaman kepada masyarakat dengan karya yang turut memerhatikan efeknya terhadap psikologis penontonnya.Kata kunci: kontribusi Desain Komunikasi Visual, anti-hoax system, pandemi Covid-19, Indonesia AbstractThis research wants to discuss the tendency of hoaxes to emerge during the Covid-19 pandemic in Indonesia, and as a solutive measure is to explore the contribution of Visual Communication Design as an anti-hoax system during the Covid-19 pandemic in Indonesia. This study uses qualitative methods combined with key points of the virtual ethnographic approach. The results showed (1) the dissemination of false information or hoaxes caused by the ease in forwarding information; (2) the convenience is ironically not followed by critical thinking power based on academics so that false information and hoaxes can easily spread in the community; (3) Visual Communication Design can be a solution by getting the potential designers to think critically and explore creative ideas in their work with research-based; (4) Visual communication designers are able to provide a sense of comfort to the public with works that also pay attention to their psychological psychological effects.Keywords: contribution of Visual Communication Design, anti-hoax system, Indonesian Covid-19 pandemic
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