Our daily digital life is full of algorithmically selected content such as social media feeds, recommendations and personalized search results. These algorithms have great power to shape users' experiences, yet users are often unaware of their presence. Whether it is useful to give users insight into these algorithms' existence or functionality and how such insight might affect their experience are open questions. To address them, we conducted a user study with 40 Facebook users to examine their perceptions of the Facebook News Feed curation algorithm. Surprisingly, more than half of the participants (62.5%) were not aware of the News Feed curation algorithm's existence at all. Initial reactions for these previously unaware participants were surprise and anger. We developed a system, FeedVis, to reveal the difference between the algorithmically curated and an unadulterated News Feed to users, and used it to study how users perceive this difference. Participants were most upset when close friends and family were not shown in their feeds. We also found participants often attributed missing stories to their friends' decisions to exclude them rather than to Facebook News Feed algorithm. By the end of the study, however, participants were mostly satisfied with the content on their feeds. Following up with participants two to six months after the study, we found that for most, satisfaction levels remained similar before and after becoming aware of the algorithm's presence, however, algorithmic awareness led to more active engagement with Facebook and bolstered overall feelings of control on the site.

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Algorithms in online platforms interact with users' identities in different ways. However, little is known about how users understand the interplay between identity and algorithmic processes on these platforms, and if and how such understandings shape their behavior on these platforms in return. Through semi-structured interviews with 15 US-based TikTok users, we detail users' algorithmic folk theories of the For You Page algorithm in relation to two inter-connected identity types: person and social identity. Participants identified potential harms that can accompany algorithms' tailoring content to their person identities. Further, they believed the algorithm actively suppresses content related to marginalized social identities based on race and ethnicity, body size and physical appearance, ability status, class status, LGBTQ identity, and political and social justice group affiliation. We propose a new algorithmic folk theory of social feeds-The Identity Strainer Theory-to describe when users believe an algorithm filters out and suppresses certain social identities. In developing this theory, we introduce the concept of algorithmic privilege as held by users positioned to benefit from algorithms on the basis of their identities. We further propose the concept of algorithmic representational harm to refer to the harm users experience when they lack algorithmic privilege and are subjected to algorithmic symbolic annihilation. Additionally, we describe how participants changed their behaviors to shape their algorithmic identities to align with how they understood themselves, as well as to resist the suppression of marginalized social identities and lack of algorithmic privilege via individual actions, collective actions, and altering their performances. We theorize our findings to detail the ways the platform's algorithm and its users co-produce knowledge of identity on the platform. We argue the relationship between users' algorithmic folk theories and identity are consequential for social media platforms, as it impacts users' experiences, behaviors, sense of belonging, and perceived ability to be seen, heard, and feel valued by others as mediated through algorithmic systems.