This study examined the content of the Journal of Counseling & Development. Collected data were used to identify various changes and trends over time. A content analysis was conducted for a 9‐year period (Volumes 67–74). Articles were cross‐classified into 11 categories of topics with 7 subcategories and then grouped by the 3 editorship periods during this time. Topics were then evaluated and ranked for each editorship to identify possible trends. An overall ranking of topics is provided, as well as rankings of contributing authors, institutional affiliations, and states represented by contributing authors. Results are compared with an earlier content analysis (Pelsma & Cesari, 1989) of Volumes 48 to 66.