Many of the recent research studies in tourist behavior pointed to the fact that contemporary tourists, particularly millennials, are very prone to innovative experiences and enjoy co-creating the tourist experience. Technological advancements drive changes in the way tourists experience their vacation and have transferred power to the tourists in terms of decision-making. Scattered hotels bring back life into empty and abandoned homes in the old parts of the city. They boost the trickle-down effect on the local economy, contribute to the revival of villages and old parts of the town, preservation of the local culture and identity of the place, and minimization of negative social and ecological impacts of over-tourism. With the implementation of innovative technological solutions, customized to such particular accommodation establishments and the ecosystem of the tourist destination, this product would be able to modify the complete nature of the tourism experience. In this paper, the authors aim to explore how technology reinvigorates creativity and boosts destinations’ innovativeness and competitiveness by enriching the overall customer experience and by creating ecosystems in which tourism contributes to sustainable development. Technological advancements that can unlock innovation potential in scattered hotels are presented, as well as perceptions of tourism suppliers on personalized experiences, boosted with technological innovations. Factors hampering innovation are identified, as well as other important obstacles in delivering such services (financing, cooperation with other stakeholders, uncertain demand, etc.). From a possible functional angle, this study presents significant implications for small entrepreneurs – experience providers in horizontally developed accommodation structures, as well as destination managers and all levels of government.
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Responsible behaviour becomes a must in the everyday business owing to the huge pressures from different stakeholders. Products and their quality are no longer considered main competitors but companies, their brands and reputation are. The purpose of the paper is to offer an explanation how Corporate Social Responsibility (CSR) influences corporation's reputation. An empirical analysis in the Republic of Croatia was conducted. The aim was to enlighten the current state of CSR as one of the aspects of corporate governance in building corporate reputation. Managers' perception regarding the importance of CSR in building better reputation and competitive advantage was highlighted.
The aim of this research was to examine partial reflective awareness in ethical business choices in Croatia. The ethical decision-making is interlinked with sustainable practices, but it is also its prerequisite. Thus, better understanding of business ethics decision-making provides a basis for designing and implementing sustainability in a corporate setting. The research was done on student populations who will soon carry important roles and make important decisions for individuals, organizations, and society. The field research was conducted using Kohlberg’s scenarios. The results reveal that the process of decision-making goes through the lenses of respondents’ own preferred ethics. However, the reflective awareness of respondents’ preferred ethics is skewed and regularities in that deviations point out to the relevance of the context characteristics and arousal factors. In addition, the individuals do not use all available information in the assessment process. The revealed partial reflective awareness contributes to explanation of why people have problems with justifying their choices. As there are many examples of unethical behavior in the environment that remain unpunished, it is necessary to raise awareness of the issue. Improvement in reflective awareness would contribute to more sustainable ethical choices and reveal a possibility of an intervention design within the higher education framework.
It is almost impossible to imagine a company that does not innovate in today's market. Some companies say they compete on quality and not innovation, but they also innovate, especially in the form of process innovation aiming at enhancing quality. The aim of this paper is to present how the key set of selected organisational factors, company's organisation, strategy, and processes, learning and links, influences innovation. In this respect, the key set of organisational factors has been measured on Croatian companies. In field research we used a questionnaire developed by Tidd et al. (2005) which was further developed to include measurable parts of innovation. The questionnaire is validated by factor analysis, but the influence of latent variables on innovation outcome, such as the number of innovations, revenues from innovation and length of time for new product launch, was researched by structural equation modelling. The research results showed that the set of strategy and learning factors has a significant influence on the number of innovations in companies (radical or modified). At first glance it might seem as though big companies have more resources and are thus in a privileged position to innovate, but researches show that the companies that are able to mobilise their employees, their knowledge and expertise in delivering new products or services, obtain better innovation results. The research results clearly indicate the relationship between company's higher innovativeness and higher innovation results.
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