No abstract

In the 21st century, green consumption has risen into a global trend, which inclines cosmetic companies to be more environmental-friendly and to have a larger green product portfolio to satisfy these new consumers’ needs. Social media contributed to this trend, shaping consumers’ attitudes into more environmentally conscious behavior. The present study applied the Theory of Planned Behavior (TPB) to explain the impact of Social Media on consumers’ purchase intention and motivation (altruism and egoism). Based on empirical investigation, an online survey was developed to measure the proposed conceptual model. The reliability and validity of the reflective constructs were tested using partial least squares (PLS) modeling technique. The results indicate the importance of social media on consumers’ attitudes, subjective norms, altruistic and egoistic motivations, and the impact of these variables as the antecedents of green cosmetics purchase intention. These results have important theoretical implications. They revealed that external factors such as social media as an information source, have an important role in consumer motivation formation and green cosmetic purchasing intentions. The findings are relevant for marketers to implement better communication strategies on social media to increase consumers’ motivations and purchase intention toward green cosmetics.

The implementation of chatbot technology is evolving rapidly in the banking industry, yet customer acceptance is behind. The aim of the present paper is to identify the factors that influence consumers’ intention to use chatbot technology applied in the banking industry. The measurement development and hypotheses were based on the technology acceptance model extended with compatibility, customers’ perceived privacy risk and awareness of the service. The sample contains 287 respondents, out of whom 24% have previously used a banking chatbot. The measure items were validated by a measurement model and hypotheses were tested using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings highlight the importance of perceived compatibility and perceived usefulness in the adoption of banking chatbot technology. Awareness of the service has an effect on perceived ease of use, perceived privacy risk, and it indirectly affects usage intention of banking chatbots through perceived usefulness. Also, perceived ease of use influences perceived usefulness, and perceived compatibility has an effect on both perceived ease of use and perceived usefulness. Perceived ease of use and perceived privacy risk show no effect on usage intention.

The main objective of this study is to determine social responsibility through social responsiveness in bank communication with costumers before the economic crisis in the case of Swiss franc loans in Hungary and Romania. A special method to measure responsiveness in banks' advertisements was developed. In total, 679 unique print advertisements were analyzed out of 3,089 published between 2004 and 2007, through content-analysis. Unexpectedly, the results show that in Hungary the CHF loans ads' responsiveness is significantly higher than the non-CHF loans and that they are mostly proactive. In Romania this difference could not be seen, while also the reactive strategy dominates. Das Hauptziel der Studie liegt darin, ein Niveau der sozialen Verantwortung durch soziales Verhalten der Banken kommunikation gegenüber den Kunden bevor der Wirtschaftskrise gegenüber der Kredite in Schweizer Franken in Ungarn und Rumänien zu kommunizieren. Es wurde eine spezielle Methode entwickelt, das Verhalten der Banken anhand von deren Informationsmaterial zu bestimmen. 679 spezielle schriftliche Informationen aus 3089 Vorgängen, die zwischen 2004 und 2007 stattfanden wurden inhaltlich analysiert. Es überrascht, dass die soziale Reaktion in Ungarn bezüglich der CHF-Kredite deutlich ausgeprägter war als auf nicht-CHF-Kredite. Dies drückt eine vorrangig proaktive Strategie aus. In Rumänien dominiert die reaktive Strategie. Ein Unterschied zwischen CHF und nicht-CHF-Krediten konnte nicht nachgewiesen werden.

PurposeThe diffusion of near-field communication (NFC) m-payment depends largely on retailers who are more motivated to provide NFC m-payment for the retailers' customers if NFC m-payment increases loyalty. Therefore, this paper investigates the relationship between customer acceptance of NFC m-payment and loyalty towards the retailer amongst Generation Z.Design/methodology/approachThe NFC m-payment technology acceptance model was extended with loyalty intention towards the retailer. Therefore, an online survey was conducted amongst Generation Z that resulted in a sample of 310 respondents. The collected data were analysed by structural equation modelling (SEM).FindingsResults proved that the customers' intention to use NFC m-payment contributes to a large extent to loyalty intention toward the retailer. Besides, usefulness, enjoyment, social influence and compatibility with lifestyle played a significant role in customer acceptance of NFC m-payment.Research limitations/implicationsThis study's sample consists of Generation Z customers, and other generations should also be tested in future studies.Practical implicationsThe intention to use NFC m-payment predict retail loyalty. Retailers should communicate m-payment availability as a new retail service to influence store patronage.Originality/valueThis study provides theoretical contributions to NFC m-payment acceptance and retail loyalty literature. First, this research extends the NFC m-payment technology acceptance model with a new behavioural outcome, loyalty intention towards retailers. Second, this research enriched retail loyalty literature by proving that NFC m-payment technology adoption drives customer loyalty towards retailers.