Purpose The purpose of this paper is to define the design orientation construct, proposing a theoretical framework for its analysis and a validated tool for its measurement. Design/methodology/approach The process of scale development follows the recommendations of DeVellis (1991). After qualitative research with experts, quantitative research was performed on a sample of 209 SMEs in the furniture and lighting sectors. The results, based on the use of the confirmatory factor analysis technique, yielded a measurement scale with solid psychometric properties, thus confirming its reliability and validity. Findings The resulting scale comprised 19 items grouped into seven dimensions: awareness of the benefits of design, design sensibility, basic design skills, specialized design skills, involving others, design organization and innovation skills. Practical implications The instrument can be used to quantify the degree of design orientation in a company, thus enabling cross-sectional and longitudinal diagnoses. Originality/value By operationalizing the design orientation construct, this scale serves as a starting point for future developments in the field of business design and design management.
El desarrollo de proyectos innovadores aumenta la competitividad y calidad de las empresas, y dado que en la mayoría de las ocasiones el impedimento para ejecutar estos proyectos es la financiación de los mismos, el Estado invierte continuamente en el fomento de este tipo de actividades.En este artículo se realiza una breve descripción de las Políticas de Fomento de la I+D+i existentes, mostrando la importancia de las mismas para el crecimiento de las empresas. ABSTRACTThe development of innovative projects increases the competitiveness and quality of companies, and since in most cases the impediment to execute these projects is their financing, the State continually invests in the promotion of these types of activities.This article gives a brief description of the Policies for the Promotion of existing R&D&i, showing their importance for the growth of companies.
Se realiza un análisis de la necesidad y oportunidad de la innovación como opción de supervivencia. Así mismo, se estudian los diferentes conceptos de innovación, tecnología y su importancia para el desarrollo empresarial, se exponen sus fases y alcance. Se realiza un análisis pormenorizado de las dificultades de la función innovación en la pyme. Se incorpora una descripción de aquellas herramientas consideradas básicas para poder gestionar con éxito la innovación, acabando con un apartado de conclusiones.
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