ABSTRACT
The purpose of this study was to identify a SWOT analysis and formulate a business strategy using the IFE and EFE matrix, as well as the Grand Strategy matrix at the Café and Angkringan Nu Laharjo Mojokerto. The benefits of the research are identified SWOT analysis and strategy formulation can be used as a measure in future business planning. The research used is qualitative research, while the data analysis technique uses descriptive analysis, namely describing the data collected using SWOT analysis, IFE and EFE matrix, and the Grand Strategy matrix. The results show that the SWOT analysis is identified, the IFE and EFE matrices have a positive total score, and the Grand Strategy matrix shows that Nu Laharjo Café and Angkringan are in a strategic and good position.
Keywords : Strategy Formulation, SWOT Analysis, IFE and EFE Matrix, Grand Strategy Matrix
This study's goal was to identify the direct influence of social, psychological, and trust factors along with positive emotions on individuals' decisions to select physiotherapy services. At the Pain Relief Clinic Surabaya, subjects for physiotherapy were chosen. The decision to choose physiotherapy was a linked variable in this study; the independent variables were social, psychological, and trust aspects. Quantitative research employing survey techniques is the method used. Testing data tools, traditional acceptability tests, multiple linear regression tests, hypothesis testing, and deterministic analysis were all used in the data analysis. The results of the processed study show that psychological factors and trust have scientifically proved effects on decisions about physiotherapy services. Positive emotions have been shown to have a substantial impact on decisions for physiotherapy services based on social considerations and trust.
Purpose: The goal of this study is to discover how the Shopee Mojokerto market's consumers make purchasing decisions in relation to product ratings, convenience, trust, and pricing.
Design/methodology/approach: A good illustration of quantitative research is this. A purposive sampling technique was used to interview 100 respondents for this study's sample. The data analysis approach employs multiple linear regression analysis, t-tests, and F-tests. SPSS 21 is used to do the computations.
Findings: The test results reveal that in the Shopee market in Mojokerto, convenience, trust, and price have a favorable and considerable influence on purchasing decisions, but product dimensions have minimal effect. The primary factor influencing Mojokerto Shopee purchases is easy.
Paper type: Research paper
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