PurposeThe paper aims at identifying the role of online advertising on the purchase intention (PI) of smartphones of Bangladeshi customers. The independent variable (online advertising) has been divided into five dimensional segregations: informativeness (INFO), irritation (IRR), entertainment (ENT), incentives (INC) and credibility (CRD). For increasing the value of investigation to further extent, the authors included two mediators termed as flow experience (FE) and advertising value (ADD).Design/methodology/approachThe study has been conducted on primary data collected through a structured questionnaire received from a valid sample of 281 smartphone users selected on a random basis. SPSS (Version 24) has been used for descriptive statistical analysis, while structural equation modeling technique (utilizing AMOS 24) has been used to test the hypothetical relationships among the variables.FindingsAfter a careful and bias-free statistical analysis, the results indicate that purchase intention is positively and significantly affected by all the independent components INFO, IRR, ENT, INC and CRD. Regarding the mediating effect, FE can partially mediate the relationships between IRR and PI and ENT and PI as both the direct and indirect effects are significant. On the other hand, ADD can partially mediate the relationships between IRR and PI and INC and PI, respectively, since both the direct and indirect effects are significant.Research limitations/implicationsThis empirical study is expected to be beneficial for the academicians in finding some unique dimensional aspects regarding online advertising and purchase intentions.Practical implicationsThe policymakers can formulate some unique online advertising policies with a view to identifying customer psychology and increase sales volume based on the findings.Originality/valueSmartphone market in Bangladesh is growing steadily. This empirical paper has shed some lights on the unique role of online advertising on PI of smartphones of Bangladeshi customer base. Since the market scenario in Bangladesh is somewhat unique than those of Western and Eastern countries, the authors hope that the findings will add numerical theoretical and practical values for further investigation in South Asian markets.
Sustainable organizational performance (SOP) can differentiate an organization from its rivals. Thus, understanding the antecedents and driving factors of SOP has received wide attention from both the academicians and practitioners in recent years. In line with such attention, this empirical paper endeavored to investigate and identify the relationship between perceived organizational support (POS) and SOP with the mediating effect of sustainable organizational reputation (SOR). Based on 384 survey responses from mid-level managers using a cross-sectional survey design, we followed a deductive approach to test the hypotheses using covariance-based structural equation modeling. Our empirical investigation revealed that POS has a significant positive relationship with SOP as well as with SOR while SOR has a significant positive relationship with SOP. Regarding the mediating effect, we found that SOR can partially mediate the positive relationship between POS and SOP. We strongly believe that the findings revealed from this empirical study may aid interested future researchers in their quest of understanding the inherent relationship between perceived organizational support and sustainable organizational performance in the presence of sustainable organizational reputation. Further, such results may provide a platform for the top-level managers and other policymakers in their efforts to improve and sustain organizational reputation that will ultimately lead to sustainable organizational performance through proper organizational support.
Purpose This paper aims to identify the factors that can affect the overall graduate employability (OGE) of the private university graduates of Bangladesh. The authors carefully selected six such employable factors after searching the existing literature. Those six factors: academic performance (AP), technical skills (TS), communication skills (CS), personality (PE), leadership & motivational skills (LMS); and teamwork and problem solving skills (TPSS), had been considered as the independent variables while OGE had been considered as the single dependent variable. Design/methodology/approach The authors collected the primary data from a valid sample of 360 employers through a structured questionnaire working as the hiring managers. Those respondents were selected on a random basis. The authors used exploratory factor analysis to validate the items under those independent variables and structural equation modeling with AMOS (24) to test the hypothesized relationship between each independent variable and the dependent one. Findings After proper statistical analysis, the results revealed that AP, PE, CS and TPSS can positively and significantly influence the OGE of Bangladeshi graduates while LMS and TS have positive but insignificant influence over OGE. Research limitations/implications Based on the findings, this paper can help scholars in further investigating the employability factors. Practical implications This explorative study will guide the fresh graduates in developing their required employability skills while assisting the employers in recruiting suitable candidates with the required skills and performance. Originality/value This is one of the few attempts that focused on the employability factors of private university graduates in Bangladesh. The authors are well confident that this empirical paper can shed some light on the fresh graduates’ employability and conducting further investigations on it.
The development of telecom technology has a profound impact on the academic lives of the students. Smartphone usage became popular to young generation because of its educational and entertaining options by using the numerous applications. Among the young people, students are increasingly using Smartphone. But excessive Smartphone usage usually makes the students addicted to it and that impacts on user's academic performance, daily activities, physical and mental health, withdrawal tendency, and social relationships. This study aims at identifying the factors that affect the level of Smartphone addiction to the students and its impact on their overall academic performance. 956 INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION (IJM&P)http://www.ijmp.jor.br v. 8, n. 3, July -September 2017 ISSN: 2236-269X DOI: 10.14807/ijmp.v8i3.629A structured questionnaire has been developed to gather data from the students. A total of 247 questionnaires were collected from the business students of a private university of Bangladesh. Using Structural Equation Modeling (SEM), data were analyzed. Results revealed five Smartphone addiction factors such as, positive anticipation, impatience, withdrawal, daily-life disturbance, and cyber friendship.Factors like increased impatience and daily-life disturbance were found significantly related to the academic performance of the business students of Bangladesh. This study suggests that the students should reduce the intense use of Smartphone for smoothly doing their daily-life activities.
In this study an attempt has been made to examine the marriage to first birth interval and also to identify the socio-economic, demographic and cultural factors influencing the first birth interval among married women in Bangladesh. For this purpose the present study utilized the Bangladesh Demographic and health survey (Bdhs, 2004). Birth interval is major determinant of the rates of fertility. The average marriage to first birth interval of the respondent’s is observed to be 33.49 months. Independents test of chi-square and proportional hazards model are used to study the effect of selected background characteristics on first birth interval in Bangladesh. Accepted religion of respondent’s all of the independent variable has strong association with first birth interval. Result from proportional hazards model reveal that respondent’s education, access to mass media, age at first marriage, and use of contraception has highly significant impact on first interval excluding Rajshahi and Khulna division. Husband’s education is partially significant over first birth interval and childhood place of residence has little bit connotation on first birth interval.
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