Lack of trust has been identified as a major problem hampering the growth of Electronic Commerce (EC). It is reported by many studies that a large number of online shoppers abandon their transactions because they do not trust the website when they are asked to provide personal information. To support trust, we developed an information framework model based on research on EC trust. The model is based on the information a consumer expects to find on an EC website and that is shown from the literature to increase his/her trust towards online merchants. An information extraction system is then developed to help the user find this information. In this paper, we present the development of the information extraction system and its validation. This is then followed by a study looking at the use of the identified variables on a sample of EC websites. IntroductionNew technologies have deeply modified traditional forms of social relations and communications, in particular norms, social rules, hierarchies, familiarity, reputation, delegation and trust [Castelfranchi and Pedone, 2003]. This is certainly true for Businessto-Consumers (B2C) Electronic Commerce (EC However, there are many hindrance factors which cause EC to not reach its full potential and consumers lack of trust has often been identified as one of the main reasons for the disappointing development of B2C EC [Luo, 2002;Merrilees and Fry, 2003;Corbitt et al., 2003;Cazier et al, 2006]. This leads consumers to perceive the Web as a world of chaos, offering both opportunities and threats [Cheskin, 1999]. There are several critical failure factors that need to be addressed by the industry to ensure EC usage will continue to grow [Han and Noh, 1999]. Studies and reports by consumer associations, government organisations and academics identified some of these factors to include consumers dissatisfaction on the unstable EC systems, a low level of personal data security, disappointments with purchases such as non delivery of goods, hidden charges and difficulties in getting a refund and fraud [Han and Noh, 1999;Luo, 2002;Merrilees and Fry, 2003;Patton and Jøsang, 2004;Cazier et al, 2006]. These concerns are well justified as consumers' loss to Internet fraud has increased from US$3.2 millions in 1999 [Ba, and this continues to increase. It is generally perceived that it is relatively easy to set up a company in the digital world that appears legitimate but is actually a fraud [Ngai and Wat, 2002]. The question that many consumers are asking is "who to trust in the cyber space?" and most importantly, how to quantify trust? Many variables should be considered when attempting to quantify or just trying to understand the trust relationship between the vendor and the consumer. It is in this environment of risk and uncertainty that EC merchants must develop strategies for establishing trustworthiness, and that systems should be developed to assist consumers in assessing the level of trust they should place in an EC transaction [Patton and Jøsang, 2004]. Research Cont...
Problem statement: The growth of food outlets in Malaysia brings about the stiff competition among the players in food industry. To remain competitive, each outlet needs to adopt its own strategy in order to secure their return on investment and profitability. In knowledge era, technology has become an added value in achieving competitive advantage. The aim of this research is to assess whether providing free WiFi can be a strategy to remain competitive. Porter's 5forces competitive model is adopted as the basis for the assessment. Approach: Two phases of data collection using qualitative methodology were planned and rolled out. The first phase involved surveying and observing three regions within a selected state, while the second phase involved interviewing the identified food outlets manager. A set of interview questions was formulated based on the 5 areas of porter's model which includes bargaining power of suppliers, bargaining power of customers, threat of substitutions, threat of new entrants and existing rivalries. In addition to the existing five forces, information regarding government policy and initiatives was also collected. Results: Result has shown that by that offering free WiFi to meet the customers' needs, it can help to generate revenue increase of as high as 50% thus ensuring the food outlet to stay competitive. Conclusion: This is more visible when dealing with case of food outlets at same area are targeting the same group of customers as what had been observed in this research. This research provides a good reference to other food outlets that yet to adopt any strategy in order to stay competitive
This paper proposes the use of an enterprise architecture methodology known as the Systemic Enterprise Architecture Methodology to determine the relevance of EA in addressing the business-IT alignment. A construct that characterized EA was developed based on review of the literature. A theoretical framework build upon the Systemic Enterprise Architecture Methodology (SEAM) was used based on a business-IT alignment market, in which supplier business systems compete to provide a value to an adopter business system. Data was empirically gathered based on survey respondents who are concerned with the adoption, planning and implementation of EA in their organizations. Respondents were managers and executives representing the IT and senior level management of public and private organizations in Malaysia. The data collected was then analyzed based on the following factors: (1) EA business issues; (2) EA environment; (3) EA governance; and (4) EA methods, tools and frameworks. Comparative analysis was carried out based on the four factors to examine the trend and status of EA adoption and implementation in Malaysia vis-à-vis the international scenario. Statistical analysis was used to validate the SEAM, which was found to be relevant in addressing the business-IT alignment.
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