Investing in the unregulated cryptocurrencies has showed a rising tendency since 2020, despite uncertainty surrounding its future in India. There is no ban on the use of cryptocurrencies in India, nor is there any regulation governing their actual use. This uncertainty is disturbing Indian startups developing blockchain-based products. But this hasn't altered investors' positions in investing in cryptocurrencies; they continue to be positive. For longer-term investments, investors have historically employed fundamental analysis. By analyzing the underlying company's operations and the state of its industry or the overall economy, fundamental analysis seeks to find stocks with high growth potential at fair prices. The issue with conducting a fundamental analysis of cryptocurrencies is that they cannot be evaluated using the same criteria as conventional businesses. Therefore, the authors must focus on several frameworks. Finding good metrics is the first step in that approach. This chapter examines the emergence of cryptocurrency in India and its implications on investments.
Millennials or Generation Y are people born between 1982 and 2004. Currently, they constitute a third of India’s population, and 46% of the current workforce. Millennials have begun investing at a much earlier age compared to their parents, suggests data from the latest YouGov-Mint Millennial Survey. This study is focusing on the preference of Investments by millennial working in IT sectors of Bengaluru city. It will be helpful to identify the different and better investment options that are available in the market. The research is restricted to factors perceived by the millennial investors when investing in various avenues of investment. Their level of choice, satisfaction, knowledge and problem severity were considered regarding the various aspects of investment avenues available in the study area. This research contributes to developing an understanding of Millennials’ financial planning and investment behaviour.
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