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Abstract. Cloud computing technology is one of the newest technologies widely used by consumers globally due to its advantages. One of the common advantages is that users can get access to applications and their own files and data on demand. However, there are privacy concerns which discourage users from being active in cloud computing. This paper attempts to investigate the factors that influence consumers' willingness to use cloud computing services by using a quantitative research approach. A total of 340 cases were gathered from a sampled population of students. Based on SPSS analysis, the study found that perceived privacy control, perceived effectiveness of privacy policy, and information privacy concerns in a cloud computing environment have significant influence on users' willingness to use cloud computing services. Keywords

The employment of persuasive technology in education, computing, sales, health, and environment is dramatically increasing. Persuasive technology is powerful in changing the attitudes and behaviours of end users. This paper begins by presenting the ethics of persuasive technology which are relevant to Islamic values and beliefs, and how the concept of persuasion had been applied in Islam practices to influence people. It explores how persuasive technology and its design factors presented in FBM are related to the Islamic practices proven in the Quran and Hadith. Additionally, this paper discusses persuasive technology strategy tools and their activities from Islamic prospective. The paper also examines in depth how Islamic concepts improve the perception of persuasive technology as an interactive computing system which is able to modify attitudes and behaviours. Essentially, this paper also demonstrates how practices and principles of the design factors and strategy tools of persuasive technology have been identified and utilized in early Islamic age. Those principles and strategies are further analyzed from Quran verses and Hadith that are of particular relevance. The conceptual results claim that Islamic principles are a contemporary and universal religion that takes care of the persuasive technology aspects and view of the critically of persuasive technology to Muslim society

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The effective use of persuasive technology in health, computing, sales, education, environment, etc is rapidly expanding. Persuasive technology is efficient in changing the attitudes and behaviours of end users. This paper demonstrates how persuasive technology and its design factors proposed in FBM are associated with the Islamic perspective from the Quran and Hadith. This paper starts by explaining the ethics of persuasive technology and discussing persuasive technology and its principal design factors in the Islamic perspective. The paper also discusses the extent to which Islamic principles enhance the concept of persuasive technology as an interactive computing system that could change attitudes and behaviours. In particular, this paper discusses how practices and principles of the design factors of persuasive technology were identified and applied in early Islamic era. The conceptual findings assert that Islamic principles are a universal and contemporary religion that cares for persuasive technology concepts.

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