Instagram is a platform that can be used to express online self-presentation by uploading contents. Micro-influencers also perform the self-presentation to maintain their existence on social media. However, we cannot be sure if everything shown in social media are actual representation of the influencer’s real lives. Social media users also threatened by privacy issue. This research attempted to find out self-presentation strategies applied by micro-influencers on Instagram, as well as the differences between front stage and back stage by using dramaturgy theory by Erving Goffman. This research also studied the privacy awareness of micro-influencers on Instagram. The results of this study indicated that micro-influencers only display positive content on Instagram. The study also revealed that there are differences between front stage and back stage shown by micro-influencers on Instagram. Then, this study also found that both influencers are concerned of their privacy on Instagram. Consequently, they use privacy features offered by Instagram.
Employee engagement is a complex concept that includes employee's commitment, satisfaction, loyalty, and extra efforts in carrying out roles in daily life at work. Building employee engagement is not easy. The company is facing a shifting generation to millennials with unique characteristics. This was becoming a challenge yet an opportunity for the company. This study aimed to describe the influence of corporate culture and internal communication on employee engagement of millennial employees. This study used quantitative methods with millennial employees as the respondent and used multiple linear regression analysis techniques. The results of this study indicated that company culture has a positive and significant effect on millennial employee engagement. Then, internal communication has a positive and significant effect on millennial employee engagement. Finally, corporate culture and internal communication have a positive and significant influence on millennial employee engagement.
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