The current study considers customers’ attitude, involvement and purchase intention of hotel customers with the moderating impact of cause related marketing campaigns in the context of Bangladesh. Partial Least Square (PLS) path modeling, a variance-based technique of SEM was used in the current study as the study tool. After testing the hypothesis on 305 customers it has been found positive significant influence of both customers’ attitudes and involvement on purchase intention of hotel customers. Moreover, the current study used cause related marketing campaigns as a moderating variable between customers’ attitude and involvement on purchase intention where both the hypothesis found insignificant. Therefore, from the literature review and the findings of the analysis the current study recommends future research to look for the moderating effect of cause related marketing campaigns of other customer perceptions in the link between attitude and involvement on purchase intention.
Data breaches have become a formidable challenge for business operations in the twenty-first century. The emergence of big data in the ever-growing digital economy has created the necessity to secure critical organizational information. The lack of cybersecurity awareness exposes organizations to potential cyber threats. Thus, this research aims to identify the various dimensions of cybersecurity awareness capabilities. Drawing on the dynamic capabilities framework, the findings of the study show personnel (knowledge, attitude and learning), management (training, culture and strategic orientation) and infrastructure capabilities (technology and data governance) as thematic dimensions to tackle cybersecurity awareness challenges.
Quality Management Systems (QMSs) have become a mainstay in today's industries, whether it is defense, frozen food manufacturing or healthcare. These systems, such as ISO, can be acquired and adopted after audits by a certifying body. These audits only check current compliance and not current performance. Only a minimum set of requirements are evaluated in order to gauge eligibility. However, there is no formal investigation into whether an organization can actually manage to successfully implement a QMS, whether ISO or any home grown system for that matter. Quality Management Systems are not silver bullets. They can only work when the organization as a whole is willing to accept it and more importantly has the knowhow, skills and intention to implement it. Implementing a QMS, when there is a lack of readiness to do so, will cause myriad troubles for any organization. This study focuses primarily on how to assess whether an organization, namely Ispahani Islamia Eye Institute and Hospital, has the capability or 'potential' to successfully implement a QMS. The study identifies six key elements that are crucial prerequisites for successful QMS adoption and uses these key elements to develop a questionnaire based tool for numerically measuring Islamia's potential to successfully implement and adopt a QMS. The method will be developed in such a way so as to be meaningful for other organizations in general and across multiple industries.
A direct relationship exists between natural resources of the country and investors' interest. As we know, there are several other determinants of inward FDI attractiveness of an economy. Economic growth trend, more importantly projected growth rate is a key indicator. Subjective and more difficult-to-measure factors like level of terrorism, political stability, and corruption are also equally important. Various controllable and out-of-control factors play significant role in determining what portion of inward FDI of the world is going to which country .Culture indeed plays the most cognitive role in internationalization process of a firm. The write up is still in a proposal stage.
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