No abstract

One of the important challenges in customer-based organizations is customer cognition, understanding difference between them, and ranking them. Customer need-based segmentation was common in past years, but recently customer value as a quantifiable parameter could be used for customer segmentation. In this regard, customer segmentation based on customer lifetime value (CLV) and estimating the value of each segment would be useful for making decision in marketing and customer relationship management (CRM) program which can be adapted with the characteristics of each segment. Customer future value as a part of customer lifetime value can be estimated based on customer segmentation. In this regard, this study provide a framework for estimating customer future value based on adapted weighted RFM analysis which is a CLV calculating model, for each segment of customer in retail banking scope.

PurposeThis research aims to focus on supply chain coordination and its three determinants, i.e. responsibility interdependence, uncertainty, and inter‐functional conflict, developing research propositions to conceptualize how supply chain coordination is driven by its determinants.Design/methodology/approachThe research propositions are tested by a case study in a shoe factory to examine the differences between the theory and the practice of coordination.FindingsThe findings show that the firm carried out only piecemeal coordination in defining and fulfilling customer needs.Originality/valueA supply chain is known as a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to customers. Supply chain coordination plays a critical role in integrating different actors along the supply chain to enhance performance.

No abstract

No abstract

No abstract

No abstract

No abstract